To eCommerce businesses, the sky’s the limit. Today, more than ever before, people buy online. This statement extends to all businesses around the world. You can reach customers from any computer anytime, anywhere, due to the strength of the internet. Nevertheless, the kinds of products you address can have a direct effect on your performance. […]
Author Archives: roc
The Digital Marketing Trends To Be Aware Of In 2020
2019 was a busy marketing year with millions of new marketing software entering the market, hundreds of marketing strategy courses, and thousands of sales funnel images; forecasting marketing patterns and digital marketing for 2020 has been as hard as cooking a perfect macaron. It doesn’t matter what the business is or what goods and services […]
Culture Plays An Important Role In Web Design: Here’s How
In the animated film Toy Story 2 (1999), there’s a scene where Buzz Lightyear gives an inspiring speech. He’s in front of the American flag while the national anthem of the United States plays in the background. However, movie-goers in other countries saw a totally different version. In other countries, the scene includes Buzz Lightyear standing in front of […]
7 Overlooked Website Elements That Can Bring You Massive Conversions
A well-designed website is not just pleasing to look at. It is a refined balance between aesthetic appeal and smart design aimed at increasing conversions. If you’ve done some basic research, you are probably familiar with the most obvious website design elements that go a long way in making a great impression on visitors, thus boosting your chances of […]
5 Things Every Marketer Must Do At The Time Of Global Crisis
Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions […]
Should You Invest In A New Landing Page or A New Microsite?
When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page […]
Here’s Why You Should Go the Minimalist Route When Designing Your Company Web Page
Did you know that about 48 percent of individuals decide if a business is credible based on the design of their website? This means that you may lose customers or potential business partners if you don’t have a website that’s convincing enough. This speaks volumes on how crucial it is for businesses to invest in […]
Blockchain Can Improve the Quality Of Your Business Apps: Here’s How
Over the years, blockchain has grown to be more than just the benefactor that powers cryptocurrencies like Bitcoin and Ethereum. It has proven itself to be a somewhat revolutionary piece of innovation that boasts plenty of applications across various industries. One of these usages lies in the field of business apps development. Several tech conglomerates […]
Top Tips to Combine PR & Marketing for Your Next Digital Marketing Campaign
We live in a world where many of our waking hours are spent online in front of a screen. So, it makes a lot of sense for businesses to invest so heavily in digital marketing. You’ve probably heard of and employed a number of marketing techniques for your digital marketing campaign. Perhaps you’ve also made use of several PR strategies […]