Stay up to date with the latest in marketing trends and techniques for your business

by roc August 2016

SEO Newest Trends in 2016

SEO, or search engine optimization, is the process of optimizing your web site so people can find your website from search engines. The more optimized your website is to meet these types of searches, the better your SEO. Greater SEO will increase your sales without increasing your marketing costs by bringing in a larger number of visitors. This is also known as inbound marketing. Google for example, displays websites for your search in order of its relevance to the search. If, your website is not “searchable” your optimization and display in search results will be poor. Users can increase views and therefore profits exponentially and over time with a website that is optimized for SEO. In 2016, there are several key trends for SEO that you might want to consider in order to keep your site relevant.

Mobile Optimization

As of 2016, approximately 60% of adults in the United States are using smartphones. This is an increase from 35% four years ago. Mobile is relevant. Thus, mobile optimization will become more important than desktop optimization this year. It is projected that mobile use will continue to grow and people will be using their mobile phones more than a desktop computer. If your current website is not responsive and functional on a mobile or tablet platform, your website SEO will suffer. Current development technology allows a website to be adaptive and responsive to any devise. A good web designer will understand the best options to increase your SEO and follow the trend.

Video Content

Video will overtake written content in terms of reach, engagement and effectiveness. Have you noticed that most of the social media platforms, even those that originated for sharing photos, are allowing more and more video content? It’s faster and easier to watch a video than it is for an audience to read through all of your content to find the one bit of information they are looking for. Video is a dynamic option for any website, it can inform, excite and elicit a multitude of messages without being an infomercial. Consider how your website and your business can benefit from adding video content.

Page Speed

Ever try to go to a website and sit there staring at the loading indicator? Waiting. Watching. Page speed is a ranking factor that is considered in the evaluation of a website’s SEO. All other things being equal, the site that loads quicker will outrank a competing site. Older websites not utilizing current HTML and CSS standards as well as how a site is organized can impact your page loading speed or performance. Slower loading pages will waste your website’s Google crawl budget, for a bigger website this means that the slower your pages load, and fewer pages are indexed by Google. The result, your SEO is as poor as your page performance. An efficiently coded and organized website will outrank and out perform…. always.

Social Content

The American’s check their social media 17 times per day. Other nations, 40 times per day a user is engaging on sites such as Facebook, Twitter and LinkedIn, or in other words, one-third of each day. That’s a lot of time, so it is not surprising that social media is a trending SEO item for 2016. Digital Marketing through social media to supports and boosts a website SEO when you tie it back to the site. For example, for every blog share it on social media to bring users to your site. If you are marketing products directly using social media, the marketing goal is to make post and tweets that will support inbound users to the site and thus help the site rank higher on the search engine results. The key is to create a social media strategy that is part of your marketing an website digital strategy to drive greater SEO results.

Voice Search Function

Remember the first-time to spoke to Siri or Google Now and the result wasn’t exactly what you voiced? This is the elusive piece of voice recognition technology that is driving the 2016 trend. Users who are on the go use voice search simply because it is more convenient and safer. Then there are those of us who are digit challenged, auto-correct fails anyway and just default to saying what we need. Whether a convenience or laziness, users are driving the 2016 trend for better results with mobile device manufacturing using voice searches. Users are spending a third of a day on social media, mobile use is increasing annually, and we regularly look to technology to make any task easier. Almost all mobile devices have a voice search function. But is your website prepared to manage the long-tail words more commonly used with voice searches? Does your website have long-tailed words or phrases in the content to help with this kind of search? If not, you are missing out on the movement and search trend that can lower your SEO results. A website needs to evolve with the trends and that includes your copy.
Don’t know where to start with your brand? That is where a firm like Reversed Out comes in. We love helping our clients find their inner SEO.

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