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Why Your Brand Should Consider Using Private Messaging Apps to Connect Directly With Your Customers

The days of calling up a toll-free number to speak to a company’s representative are gone. The brand’s social media account has become the best place for customer-company engagement today. Customers can type a public message on the brand’s wall/profile or privately send them a direct message.  Compared to the former (public message), the latter (private message) is a […]

Using Social Media to Form Authentic Relationships With Your Audience

Companies that focus on making the customer experience positive and seamless generate revenues that are 5.7X more than companies that don’t focus on customer experience.  For most people, the first step in the customer experience journey starts on social media. After all, that is where they discover new brands/products, seek information/reviews about them, and sometimes visit the e-store or […]

Everything You Wanted to Know About Contextual Websites

These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience.  In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and […]

10 Compelling Content Formats to Include on Your App Landing Page

An app landing page is an essential tool that lets you explain to others what your app does and what it is used for, while also providing them with instructions on how to download it. The landing page of an app is designed to be the first interaction that a potential customer has with your brand. Being a […]

Culture Plays An Important Role In Web Design: Here’s How

In the animated film Toy Story 2 (1999), there’s a scene where Buzz Lightyear gives an inspiring speech. He’s in front of the American flag while the national anthem of the United States plays in the background. However, movie-goers in other countries saw a totally different version.  In other countries, the scene includes Buzz Lightyear standing in front of […]

7 Overlooked Website Elements That Can Bring You Massive Conversions

A well-designed website is not just pleasing to look at. It is a refined balance between aesthetic appeal and smart design aimed at increasing conversions.  If you’ve done some basic research, you are probably familiar with the most obvious website design elements that go a long way in making a great impression on visitors, thus boosting your chances of […]

5 Things Every Marketer Must Do At The Time Of Global Crisis

Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions […]

Should You Invest In A New Landing Page or A New Microsite?

When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page […]

Here’s Why You Should Go the Minimalist Route When Designing Your Company Web Page

Did you know that about 48 percent of individuals decide if a business is credible based on the design of their website? This means that you may lose customers or potential business partners if you don’t have a website that’s convincing enough. This speaks volumes on how crucial it is for businesses to invest in […]

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