The Rise of Voice Search and Its Effect on Marketing Efforts

In 2018, the global market for voice search devices increased to 187%, and that was just in quarter two. Major players such as Google, Apple, Xiaomi, and Amazon sold millions of units that year. It was estimated that in 2020, about 50% of all internet searchers would be voice-based, and 30% of them would be done on devices without […]

15 Best Types of Video Content People Love

The world of marketing and advertising has seen a lot of change in the past decade, and the transformation has seen videos emerging as the dominant front-and-center content. One can argue that every type of content is an effective strategy that helps connect with the audience. But here are some numbers that that argue that video content is more […]

How are Chatbots Integrated into Digital Marketing?

One of the biggest trends in digital marketing in recent years is the growing use of chatbots. As an increasing number of industries continue to rely more heavily on machine learning and AI, digital marketing strategies have evolved too, and chatbots have emerged as valuable players.  A chatbot is an artificial intelligence (AI) program that is capable of interacting […]

Ephemeral Content: How to Use It for Your Marketing

Marketing is a field that is always evolving, and the latest marketing trend is one that you should quickly make use of. We’re talking about ephemeral content –content that is available only for a short period of time, then disappears. If you are not familiar with this concept, you may think that content that disappears is counterproductive for your […]

5 Tips to Personalize Your Digital Marketing Efforts

According to a HubSpot report, a whopping 74 percent of online customers are frustrated by websites that provide content that is not related to their interests. So, if you’re a business that is still not investing in personalized marketing, you’re missing out on a lot of opportunities and losing potential customers. At Reversed Out, an ad agency in Covington, KY, […]

Why Your Brand Should Consider Using Private Messaging Apps to Connect Directly With Your Customers

The days of calling up a toll-free number to speak to a company’s representative are gone. The brand’s social media account has become the best place for customer-company engagement today. Customers can type a public message on the brand’s wall/profile or privately send them a direct message.  Compared to the former (public message), the latter (private message) is a […]

Using Social Media to Form Authentic Relationships With Your Audience

Companies that focus on making the customer experience positive and seamless generate revenues that are 5.7X more than companies that don’t focus on customer experience.  For most people, the first step in the customer experience journey starts on social media. After all, that is where they discover new brands/products, seek information/reviews about them, and sometimes visit the e-store or […]

Everything You Wanted to Know About Contextual Websites

These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience.  In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and […]

10 Compelling Content Formats to Include on Your App Landing Page

An app landing page is an essential tool that lets you explain to others what your app does and what it is used for, while also providing them with instructions on how to download it. The landing page of an app is designed to be the first interaction that a potential customer has with your brand. Being a […]

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