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Combining PR and Digital Marketing

by roc March 2020
Digital Marketing, Technology

Top Tips to Combine PR & Marketing for Your Next Digital Marketing Campaign

We live in a world where many of our waking hours are spent online in front of a screen. So, it makes a lot of sense for businesses to invest so heavily in digital marketing. You’ve probably heard of and employed a number of marketing techniques for your digital marketing campaign. Perhaps you’ve also made use of several PR strategies for your business. 

Digital marketing and PR are usually seen as different and separate channels. But in recent times, many businesses have combined the two and witnessed amazing results with their digital marketing campaigns. 

At Reversed Out Creative, an ad agency in Covington KY, we are always at the forefront of the latest developments and trends in the industry. We believe that combining PR and digital marketing can work wonders for businesses. Here’s how:

Understand that the ultimate goals of PR and marketing are the same

First, it is important to understand that the goals of PR and digital marketing are pretty much the same. Even though they both equate to forms of marketing, they are usually seen as separate channels. However, every form of marketing shares a single goal, which is to increase your bottom line. 

When you combine the two and understand that each one can generate plenty of revenue, your digital campaigns are likely to become more cohesive and effective. This will provide an overall better representation of your brand and voice. The more authentic your brand voice sounds, the easier it is for you to win over customers. 

As fancy as the results may be, the process of getting the two together is usually not as pleasant. It takes research, strategic planning, collaboration, and measuring results.

Understand what your audience wants 

You think you know your customers, but chances are you’re aware of basic customer demographics. So, it’s essential to really delve into the minds of customers and try to understand their point of view. This helps you to understand their issues and find the solution that your brand can arrange for them.

Researching keywords and keyword phrases that are commonly typed in by users is a great way to start. This helps you gain a better understanding of the problems that your customers face and the kind of rectification they’re looking for. Conducting simple surveys can also be extremely eye-opening and reveal plenty of useful insights that can drive your digital marketing campaign.

Guest blogging to create brand awareness and drive traffic to your site 

Blogging has long been one of the strongest points of digital marketing. Brands get to share valuable, informational, engaging, and entertaining content with their audience and establish themselves as a trusted voice in their sector. 

Besides publishing blog articles on your own site or blog, consider guest blogging on other sites. Especially blog sites that have already gained the trust and respect of consumers. This is a great way to not only network but spread brand awareness through pages that already have millions of visitors. With each guest post, remember to link back to your site.

Reversed Out Creative has plenty of experience in helping different brands launch innovative and successful digital marketing campaigns. Get in touch with us today!

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