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video content marketing

by roc July 2016

Video Content Marketing

Video content marketing is a strategic marketing approach based on recorded videos. It focuses on creating valuable and relevant content to attract and capture your audience. Video content can be delivered in many forms and lengths, and through several different platforms. There are tons of benefits to using video for marketing. Creating videos and posting them on your own site or posting on social media is a great way to show that your brand is technologically savvy, but there can also be set backs. We’ve put together some of the pros and cons of video marketing.



Video content is a great way to boost SEO and bring in original content. For your video to work in boosting your SEO, you need to keep a few key things in mind;
1. Make sure your video is informative or intriguing. This draws attention and keeps viewers coming back for more.
2. Are you releasing a lot of videos frequently? Consistency is key.
3. Go over the content you’re creating. Is it relevant and important to the audience?
4. Use every social media account or website that works for you to get more views for your video.


Showing that you know how to come up with good enough content to produce a video is a great way to grow your audience. They’ll trust your brand more because you’re showing that you are experienced Creating a quality video clearly shows that you know what you’re doing.

Sharing and Views

Video content is easily shared because its is typically easier and shorter to take in. Stumbling across a two-minute video, taking it in, then sharing it takes less than five minutes time. In that short time span, your audience has not only processed the information you have delivered but has also passed it along to other potential audiences.



Whether you produce your own videos or hire a professional, there are costs associated with video content marketing. The costs are often seen as larger than they actually are, and a lot of marketers are pushed away from using video in their content marketing. It’s definitely a decision to consider when looking at your budget.


When you write a new blog post, you can update it when you need to so that you keep things current. Once a video is produced, there are things like the setting, topic, and appearance of actors that can’t easily be updated or changed. This is extremely important to keep in mind when you’re producing your video because you don’t want it to be outdated too quickly.

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