The real estate industry underwent one of its most significant shifts in decades following changes to commission disclosure and compensation practices. Agents, buyers, and brokerages suddenly found themselves navigating a new landscape where compensation structures were less visible and industry norms were rapidly evolving.
Recognizing the uncertainty this created, top-producing Realtor Missy Friede envisioned a platform that would bring greater transparency to the marketplace while helping agents uncover opportunities that often remained hidden within individual networks.
Reversed Out partnered with AgentsX to transform that vision into a fully functioning mobile application available on both Apple and Android devices. What began as a commission transparency platform evolved into a broader ecosystem for agent collaboration, pocket listings, off-market opportunities, and professional networking.
Real Estate Technology (PropTech)
Reversed Out approached AgentsX as both a technology startup and a market-disruption opportunity.
The original concept focused on creating a centralized environment where real estate professionals could better understand compensation structures and market dynamics in a post-settlement industry.
The goal was simple:
Provide agents with greater visibility into information that was becoming increasingly difficult to obtain.
As the project matured, the vision expanded significantly.
The platform evolved beyond commission transparency and incorporated:
This transformed AgentsX from a single-purpose utility into a broader real estate opportunity marketplace.
Reversed Out designed and developed the platform for both iOS and Android users.
The application was engineered to support:
A recurring subscription model was developed to support long-term platform growth and sustainability.
This required integration between:
One of the most challenging aspects of the project involved navigating Apple’s strict subscription policies.
The original platform utilized Stripe-based subscriptions purchased through the website.
Apple required the implementation of native In-App Purchases (IAP) before approving the application.
Our team managed:
The application was prepared for demonstration at major Keller Williams events, allowing Missy to showcase the platform to fellow agents and brokerage leadership during a critical period of industry transition.
AgentsX launched successfully on:
providing accessibility to agents regardless of device preference.
The platform directly addressed challenges created by one of the largest industry shifts in modern real estate.
Rather than reacting to change, AgentsX created new tools designed specifically for the post-settlement environment.
What began as a transparency initiative evolved into a scalable professional networking ecosystem that supports multiple forms of agent collaboration and opportunity sharing.
The platform established a framework capable of supporting:
