The City of Covington’s Economic Development Department set out to create a comprehensive Business Guide designed to help entrepreneurs, small business owners, and investors navigate the city’s resources, incentives, regulations, and support programs.
The project involved significantly more than graphic design.
The guide contained:
Because the publication served both digital and print audiences, the City needed a partner capable of managing content accuracy, technical production requirements, and stakeholder coordination throughout the project.
Additionally, the City wanted to expand access by creating a Spanish-language edition that maintained the integrity of the original publication while serving a broader audience.
Government & Economic Development
Reversed Out served as the technical and production partner responsible for transforming a complex collection of information into a professional, user-friendly resource for the business community.
Managing a publication of this scale required careful oversight of hundreds of individual content elements.
Our team established a structured review process to ensure:
This process allowed the City to confidently distribute both digital and printed versions of the guide knowing the information was reliable and accessible.
One of the most critical phases of the project involved preparing the guide for professional printing.
The requirements for digital PDFs and commercial print production differ significantly, particularly when dealing with:
Reversed Out worked directly with the printing vendor to resolve technical challenges and ensure the final files met all production standards without compromising the design or user experience.
To broaden accessibility, the City commissioned a Spanish-language edition of the Business Guide.
Our team managed the production process and coordinated review efforts with local community partners to ensure translations were both accurate and culturally appropriate.
Special attention was given to:
The result was a localized publication that maintained the professionalism and usability of the original guide while serving a broader audience.
Throughout the project, Reversed Out worked closely with city officials, economic development staff, community organizations, translators, and print vendors.
By acting as a central production partner, we helped streamline communication and keep the project moving efficiently from concept through final distribution.
