Craft Brew Prints specializes in custom printed products for breweries, beverage companies, manufacturers, and private-label brands.
While the company offered high-quality products and strong operational capabilities, its digital presence was not fully supporting the sales process.
The website primarily functioned as an online brochure rather than a business development tool.
This created several challenges:
The company needed a digital experience that would educate prospects, reinforce competitive advantages, and support the sales team before the first conversation ever took place.
Printing, Packaging & Manufacturing
Reversed Out partnered with Craft Brew Prints and Think Different Print to redesign the website around sales enablement, lead intelligence, and conversion optimization.
Rather than treating the website as a marketing asset, we treated it as an extension of the sales team.
We began by restructuring the site’s content and navigation to better align with the actual buying journey.
New content sections were developed around questions sales representatives were answering repeatedly, including:
This allowed prospects to self-educate while reducing repetitive conversations for the sales team.
The website became a resource that representatives could actively use during prospecting, trade shows, and follow-up conversations.
Through stakeholder interviews and messaging workshops, we identified two major competitive advantages that were not being effectively communicated:
We reorganized homepage messaging, service pages, and supporting content around these differentiators.
This immediately clarified why buyers should choose Craft Brew Prints over larger competitors that often require larger production runs and longer lead times.
The company was already using HubSpot, but the platform was not delivering meaningful sales intelligence.
We enhanced the integration between the website and CRM to create a more informed lead-generation process.
Rather than simply collecting contact information, the system was configured to provide additional context regarding user behavior and interests.
This allowed the team to better understand:
Sales conversations became more relevant because representatives entered discussions with greater visibility into prospect intent.
Recognizing the evolution of search behavior, we developed a content framework designed to support both traditional SEO and emerging AI-powered search experiences.
Content was structured to improve discoverability through:
This approach helps ensure key differentiators remain visible whether users discover the company through search engines, AI-generated answers, or direct referrals.
Provided sales representatives with content that supports conversations throughout the buying process
