Dr. Michael Sinkin’s website redesign was already in progress when Reversed Out joined the project. Partnering with Be Visible, we completed the WordPress redesign, stabilized the website migration, preserved valuable SEO assets, and continue to enhance the platform through ongoing optimization, accessibility improvements, and technical support.
Rather than building a new website from scratch, Reversed Out inherited an unfinished redesign that required completion without disrupting years of SEO performance or patient engagement. The project demanded a seamless launch while resolving migration issues and ensuring long-term stability.
Key Challenges
Dentistry / Healthcare
Reversed Out partnered with Be Visible to complete an unfinished website redesign while protecting years of SEO investment and improving the overall patient experience. Beyond launch, the engagement evolved into an ongoing partnership focused on optimization, accessibility, search visibility, and long-term website growth.
Reviewed the existing project, completed the remaining development work, and prepared the website for a successful launch while preserving previous investments.
Highlights
Created a user-friendly website focused on helping patients easily find services, educational content, testimonials, and contact information.
Highlights
Protected existing search visibility by resolving migration issues, auditing redirects, and correcting indexing and technical SEO problems after launch.
Highlights
Enhanced the website with structured data improvements and content recommendations to strengthen search visibility and support emerging AI search experiences.
Highlights
Improved accessibility and mobile usability by refining layouts, resolving interface conflicts, and optimizing communication tools.
Highlights
Continued supporting the practice after launch with new features, content enhancements, technical maintenance, and ongoing website management.
Highlights
Reversed Out successfully completed and stabilized a complex healthcare website redesign while protecting years of SEO investment. The project evolved into a long-term partnership focused on performance, accessibility, and continuous website improvements.
Successfully completed the inherited redesign and delivered a modern, responsive website that provides a better experience for both prospective and existing patients.
Key Outcomes
Protected the practice’s existing search visibility by resolving migration issues and implementing technical SEO improvements.
Key Outcomes
Enhanced accessibility and refined the mobile experience to improve usability across all devices.
Key Outcomes
Continued supporting the website beyond launch with new features, content management capabilities, and ongoing technical improvements.
Key Outcomes
