Evenflo Feeding is one of the most recognized brands in infant feeding products, serving parents, caregivers, retailers, healthcare professionals, and distribution partners across North America.
As the company continued to grow, its digital ecosystem faced challenges on two fronts.
Externally, the company needed a modern digital experience capable of supporting consumers throughout their parenting journey while improving search visibility in a highly competitive market.
Internally, product development teams were burdened by manual workflows that slowed production processes and created inefficiencies in the management of design assets and technical documentation.
Key challenges included:
The organization required a partner capable of addressing both customer-facing experiences and internal operational systems.
Consumer Products, Manufacturing & Infant Care
Reversed Out served as both a digital agency and technical operations partner, helping modernize customer experiences while improving internal production workflows.
We redesigned and restructured key portions of the brand’s digital presence to improve usability, scalability, and content organization.
The project focused on creating a more intuitive experience for parents and caregivers while supporting the company’s broader marketing objectives.
Enhancements included:
The result was a more cohesive digital ecosystem capable of supporting consumers at every stage of the buying journey.
A comprehensive technical audit revealed multiple issues limiting search visibility and site performance.
Our team implemented a structured remediation plan that addressed:
These efforts strengthened the site’s technical foundation and improved its ability to compete in highly competitive parenting and infant care search categories.
As the relationship evolved, Reversed Out became deeply involved in the company’s internal technical operations.
Working alongside product development and engineering teams, we developed custom automation tools integrated into the organization’s Product Data Management (PDM) environment.
The goal was to eliminate repetitive manual processes that slowed product development cycles and increased the risk of human error.
We developed a custom SolidWorks PDM Add-In that automated critical workflow steps.
Key capabilities included:
Design files automatically generated review-ready PDFs at predefined workflow stages, reducing administrative overhead and improving collaboration.
Once assets reached approved production status, the system automatically generated required EPS outline files, eliminating manual file preparation tasks.
We created mechanisms to synchronize metadata between Adobe design files and PDM variables, ensuring version control, consistency, and documentation accuracy throughout the development lifecycle.
Beyond development and implementation, Reversed Out worked closely with internal stakeholders to support platform governance, documentation, and long-term sustainability.
As internal teams matured, we helped facilitate the transfer of systems, processes, and technical knowledge to ensure a smooth transition and continued operational success.
The relationship evolved beyond traditional agency services into a strategic technical partnership, ultimately supporting both customer-facing growth initiatives and mission-critical internal operations.
