Real estate brokerages possess vast amounts of historical customer data, but most struggle to convert that information into consistent listing opportunities.
Past buyers often become future sellers, yet many brokerages lack the systems necessary to maintain engagement and stay top-of-mind throughout the homeowner lifecycle.
Percy was created to solve this challenge through automated data-driven engagement.
The platform’s objective was to transform dormant customer databases into active lead-generation engines capable of delivering measurable business growth for brokerages and agents.
Real Estate Technology & Lead Generation Platforms
Reversed Out supported the technical implementation and deployment of Percy systems across large brokerage networks.
The platform leveraged historical transaction data to create ongoing homeowner engagement experiences.
Core functionality included:
These systems helped brokerages remain connected with past clients long after the original transaction was completed.
The project involved implementation across thousands of agent websites and brokerage platforms.
This required:
The goal was to create a system capable of operating continuously without requiring significant manual intervention.
By combining property intelligence with automated communication, Percy helped brokerages identify homeowners who were more likely to enter the market.
This transformed existing customer data into a recurring source of listing opportunities.
Across participating brokerage organizations, the platform generated:
Participating organizations leveraged the platform to strengthen relationships with existing customers and generate measurable business results.
Examples included:
The platform contributed to billions of dollars in closed transaction volume across participating brokerage networks, demonstrating the power of combining data, automation, and consistent customer engagement.
The project validated the ability of automated engagement systems to operate at national scale while supporting thousands of users and large brokerage organizations.
