Setco operates in a highly specialized manufacturing environment where engineering expertise, technical documentation, and relationship-driven sales are critical to growth.
As the company expanded its digital marketing initiatives and event presence, it needed a technical partner capable of supporting both day-to-day website operations and high-impact lead generation campaigns.
Reversed Out became an extension of Setco’s marketing team, providing ongoing website optimization, CRM integration, landing page development, and trade show support that transformed their website into a more effective sales and marketing asset.
Precision Manufacturing & Industrial Equipment
Rather than treating each request as a standalone project, we operated as an agile extension of the Setco marketing team.
We continuously refined key areas of the website to improve usability and information discovery.
Projects included:
These improvements helped technical users locate information faster while creating a more polished experience for prospective customers.
We continuously refined key areas of the website to improve usability and information discovery.
Projects included:
These improvements helped technical users locate information faster while creating a more polished experience for prospective customers.
A critical component of the engagement involved improving the relationship between website forms and Salesforce.
We implemented and refined integrations between:
This ensured submitted information entered the sales pipeline accurately and immediately.
Beyond major projects, we provided continuous support across:
This allowed Setco’s marketing team to move quickly without waiting for internal development resources.
Visitors gained a cleaner, more intuitive path to technical resources, product information, and company expertise.
Salesforce integrations eliminated manual lead handling and improved the speed at which opportunities reached the sales team.
Dedicated IMTS landing pages provided a measurable digital component to one of the company’s most important annual marketing investments.
By providing ongoing technical support, we enabled Setco’s marketing team to focus on strategy, content, and customer engagement rather than technical implementation.
The website remained current, functional, and aligned with evolving product offerings and marketing initiatives.
