The recruiting industry has long relied on keyword-driven job boards that force employers and job seekers to sift through thousands of irrelevant listings and resumes.
Vanda was created to challenge that model.
The vision was to build a mobile-first platform that matched employers and candidates based on compatibility, qualifications, and preferences rather than simple keyword searches.
Creating such a platform required solving several complex challenges:
As a founding team member, Adam Koehler helped lead both the business strategy and platform development efforts.
Recruiting Technology & Mobile Applications
Vanda was built around the idea that hiring should be driven by intelligent matching rather than manual searching.
The platform required infrastructure capable of supporting:
Working alongside development partners, the team designed a framework capable of supporting future scale while maintaining a streamlined user experience.
Recognizing shifts in user behavior, the platform was designed with mobile engagement as a primary consideration.
Development efforts focused on:
The goal was to reduce friction for both job seekers and hiring managers.
Beyond technology, significant effort was invested in building a viable business model.
This included:
The project engaged potential partners and investors while preparing supporting documentation necessary for growth-stage conversations.
To strengthen strategic planning efforts, Vanda collaborated with a University of Cincinnati Honors Program capstone team.
The project generated extensive research related to:
This provided additional validation and strategic insight during development.
The project demonstrated the ability to move beyond client services and into product creation, startup operations, fundraising preparation, and technology commercialization.