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How Voice Search Is Changing SEO 2020

April 2020
How Voice Search Is Changing SEO

Half of all searches are to be performed using voice search because it’s fast, quick, and it is successful.

Up until now, Internet users just typed into the search bar of a search engine that they wanted to find. The phrases that people type in are known as keywords, and the phrases generally make no sense. 

What Is Voice Search?

Typed keywords don’t make much sense because people know Google will get the gist of it and give them the results they need. Since speaking is much simpler than typing, people are more likely to make complete comments, such as “I need an Italian restaurant in NYC.”

Applications with the voice recognition feature such as Google Home and Google Search, Apple’s Siri, and Amazon’s Alexa, have become a commoditized feature of the apps that we use every day over the past five years. The number of users using voice searches recently is rising significantly. That may be because users find conversational search more natural, convenient, and user-friendly than the traditional search method.

MindMeld 2016 survey, for example, revealed the number of smartphone users who had used voice search optimization services in the US. Mary Meeker told in a similar study that Google’s voice searches were found to be up to 35 times those of 2008 in 2016. Google recently announced that 20 per cent of its mobile device and Android apps searches are conducted by voice, and the figure is expected to grow significantly in the coming years.

ComScore expects 50 percent of all searches will be done by voice by 2020. There is also another speculation that voice recognition will be more likely to replace keyboards by 2022. Without question, voice search is now becoming an essential means of communication that is revolutionizing app creation technology, Search Engine Optimization (SEO), and marketing strategies for products and services. When asked how voice search impacts technology, Vasile of Creative27 said, “In creating apps with conversational search capabilities, we are exploiting this phenomenon. Voice search will have a massive effect on companies and will have a significant impact on their success.”

The Rise Of Voice Search Technology

In 2010 the launch of IBM’s Watson paved the way for devices with voice technology. Watson is a strong question-answer voice recognition computer device that shocked the world as a super-intelligent, thinking, and speaking robot that was able to defeat Trivia grandmasters on the television game show, “Jeopardy.” Google unveiled its Voice Search the following year, and Apple introduced the first automated personal assistant, Siri, for the iPhone 4S.

After its inception, speech recognition technology has improved significantly. Google estimates 95 percent accuracy and 98 percent accuracy of the Chinese iFlytek speech recognition system.

Voice technology has also spread to devices that come under the paragliding world, the Internet of Things (IoT), such as a smart TV, a smart thermostat, or a home kit. Although it may be feasible, Internet voice search for most of these apps do not yet have direct implementations, and the largest share of searches are currently being performed on either a smartphone or a smart speaker.

According to Statistica, 20 percent of questions on Google’s mobile app and Android smartphones are voiced, while 31 percent of smartphone users use voice at least once a week.

Media analytics company Comscore had predicted that by 2020, half of the online searches will get done by voice search whereas Gartner had predicted that 30 percent of such online searches will get done on devices that don’t have a screen in the same year. It indicates a significant rise in voice search, as well as increased smart speaker adoption. Juniper Research projected earlier this year that 3.25 billion voice assistants would be in use – a number they foresee exceeding eight billion by 2023.

How Can Voice Search Improve SEO? 

The ease and pace are one of the reasons why conversational search revolutionizes SEO and has an advantage over the conventional keyboard searches. Speaking up to 150 words per minute is more comfortable and quicker, although you can manage to type up to 40 words per minute; this will affect your search queries.

For example, you don’t have to take off your glove to trigger a search on your phone or take your laptop out, turn it on and wait for it to boot for minutes. All you have to do is open your phone and talk to them. Also, the way we phrase our words, our search queries differ from the old keyboard typing process, and this will have a direct effect on SEO and marketing practices.

One factor that could be a setback for voice searching is word accuracy, but the word accuracy of Google has improved at the moment, now over 90%. So dependency on keyword stuffing is waning with this change, and conversational search queries are taking the lead. It gives an incredible vibration of voice search, SEO, web traffic, and marketing approaches are evolving in the following ways:

Increased Dependence on Natural Language Searches

Voice searches include using the phrases and sentences that are standardized, complete, and grammatically correct. For example, instead of typing the search term “Best Biology Book 2018 Amazon” with a voice search, the user will quickly say “Amazon’s best-selling Biology textbook in 2018.” Keyword stuffing will no longer work to optimize your site for word search, so you’ll need to optimize your website for natural language searches.

Google is now working on how its system will better accommodate conversational search queries by taking into account the natural language queries. After all, Google Sundar, Sundar Pichai, has announced that Google Assistant will be able to answer follow-up questions with no need to restate the meaning.

More Mobile Searches

While voice recognition applications are available for a phone, the use of conversational mobile searches does offer a great deal of convenience for the user. According to the result of Higher Visibility, 53 percent (more than half) of the users of voice search used it while driving, and up to 21 percent of users used it while working on other tasks. Therefore more smartphone searches are possible and the number of users of smartphone voice searches is growing. With this, it’s essential to customize your device for device viability.

More Local-Based Searches

Internet Trends for Meeker 2016 showed that voice searches in mobile phones are more local-based queries than text-based queries. It is because people speak different languages and voice search is critically based on language. Therefore, to rank higher in organic search engine results, you need to use an SEO Localization Strategy.

How Is SEO Now?

SEO is the method of designing a website for Internet users who use keywords when looking for goods, services, or details that the website provides. For example, by using these terms around its site, the website of an Italian restaurant in NYC will seek to rank for “Italian restaurant NYC.”

A platform must also ensure that it adds content periodically, has active social media pages, and reaches out to share its information with other websites, in addition to using the terms searchers can bring into the search bar. All of the material in this example relates to Italian restaurants located in New York City.

What Voice Search Will Do to SEO

Voice search can change the way content is written and in a variety of ways for which it is optimized.

People speak more than they write, so keyword phrases are going to be longer. For example, “I need an Italian restaurant in NYC” is what content would need to answer, rather than just the “Italian restaurant NYC.” Content may provide eating advantages at a specific Italian restaurant in the area, or it may describe menu items at the Italian restaurants.

With voice search, the keyword phrases are more precise. People are more likely to go into depth when searching by voice, so they could say, “I need an NYC Italian restaurant with seafood and a cozy atmosphere.” Websites with content that describe them as an NYC Italian restaurant serving seafood in a cozy atmosphere will be rated higher and shown to searchers.

Material needs to be written in such a way that mobile devices can communicate with ease. Which implies which papers need to make short, concise statements. Think about how you’d answer the question, “Where’s the closest Italian restaurant in NYC?” You’d probably say, “The closest Italian restaurant in NYC is Mama Rita’s on 21st.” This type of statement needs to be in your content to share with users voice search results.

SEO would no longer be focused on what people can type into search bars. It will be focused upon what people say when they search by voice. This means that you will need to change your content to account for what people say when they try to find something online.

More than half of all teens now use voice scanning and it is used by over 40 percent of adults. Now is the time to begin implementing SEO that will allow for voice search. You want your platform to be ahead of your rivals by the time everyone uses it. The best way to do this is to get the website to have what voice search technology needs, and what voice searchers need.

Ways Voice Search Changes SEO:

Keyword Density

Nowhere has SEO adapted to voice search than with keywords. It is a natural outgrowth from the way we search by voice versus text. Although keyword stuffing days were gone before Google Panda, it’s essential to look for voice search keyword density. It’s just as important not to apply your keyword to a search too often as it is to do so occasionally. Otherwise, you’ll think Google tries to exploit its search engine.

When users do a voice search, you want to make sure that you include the keyword for Google to understand the value of that keyword. Second, you want to compare the use of the keyword to your competitors. You can do this by using software such as the Free Keyword Density Analyzer Tool to show what your rivals are doing to rank on Google’s first list.

Learn the Intent

Searches for voices mimic the patterns of native speakers. It is because we are talking to our computers just as we are talking to other people.
Keywords are not the only factor in voice search because of this. To catch further search traffic, you will investigate how people talk.

Google has been analyzing our speech habits for the best part of the past decade. They use the knowledge to analyze how to deliver on their search engine the results we expect. To remain ahead of their rivals, they use the billions of searches conducted every day on their platform to maintain their lead in the search market. One simple way to do that is to include words of the query in your hunt.

This technique works when you add a FAQ page to your blog. You should focus on the questions that people ask as well as the long-tail keywords that go along with those sentences. For example, there are several challenges in optimizing the search engine traffic on your site.

However, it is easier to customize the site for what search engine optimization is. Fewer companies are preparing for this keyword, but you still get enough traffic eligible to see conversions. Start grouping that category of questions so you can boost your rankings. You can even consider enough questions for multiple FAQ pages.

Google My Business Page

Voice search is based more on location than text queries. Since many voice searches happen on a GPS-based mobile device, 22 percent of voice searches are for local content and industry.

Start by claiming My Business page on Google. It is the free listing of your local business from Google. Once you have claimed the account, ensure that your Name, Address, and Phone (NAP) is right. Google relies on the information provided by NAP to know which companies to list on the first page of a local search.

Finally, a few photos should be added to your Google My Company account. Note that voice searches happen via a mobile device. iPhone users might not want to read as much information as they wish. They do want to see vibrant pictures of where they are interested in going, however. Making images of your position more comfortable for them enables the conversion.

Semantic Search

In contrast to lexical searches that search for literal matches of keywords, semantic searches attempt to find the intended meaning of the user within the terms used. Such interpretation can be supported by differences in user search history, global search history, user location, and keyword spelling.

Google’s RankBrain is an artificial intelligence program built to identify terms and phrases to boost the performance of online searches. The independent standard of RankBrain thought lets it take the handling of queries to a more sophisticated level. Hummingbird is another technology on Google that helps with natural language queries. It allows search results pages to be more critical based on context and purpose, leading to a higher ranking of relevant pages.

Local Search

Speech technology has brought increased focus to local search use. When searching by voice, consumers are three times more likely to explore locally. Data over the past year indicates that 58 percent of customers locate local businesses using voice search, and 46 percent use voice technology to find local business details regularly. Marketing campaigns should take account of this transition and optimize for queries about “close me.”


In search engine results pages (SERPs), about 75 percent of voice search results will rank in the top three positions. Rich Response Boxes displayed at the top of the results page answers to most voice searches. Featured samples are used in Google queries at 30 percent. These are excerpts on the first page of SERPs from any website, and brands are given credit in voice search as well as standard Interface searches. Brands need to only be on the first page to be used in the featured snippets instead of position zero.


Ecommerce is particularly impacted by voice because customers are much more likely to make transactions using voice. Sixty-two percent of voice speaker owners made purchases using their virtual assistant whereas 40 percent of millennials used voice assistants before even making any purchases online. Therefore, digital assistants-and the best ways to automate them-should be a priority for online retailers.

Voice Search Optimisation Tips With Which You Can Improve Voice Search SEO

Because voice search will affect and reshape SEO’s future, you need to brace yourself by taking the following steps:

Make Use of Long-Tail Keywords

Voice searchers use longer queries, so you need to start targeting natural language for longer-tail keywords. Therefore, you will need to consider how your target clients are more likely to phrase their search queries. You could be using website analytics to get one or more search words more likely to fit in.

Make Use of the FAQ Page As Voice Search Optimization Strategy

By using the FAQ page strategy and creating sets of questions, clients are more likely to ask can help you optimize your website for conversational searches a long way. You will also need to use words like “what,” “when,” “who,” “how,” and “why” to address the questions, not only on your website but on your blog and social media posts as well.

Use Natural Content

Render your content authentic by writing it in a natural voice to put your brand into the conversation. Through this, you will be able to build a website through content more closely linked to voice searches of the target customers.

Make Your Site Responsive

According to StatCounter October 2016, global browsing figures have shown that web browsing exceeds desktop browsing, with 51.3% of internet browsing and 48.7% of desktop. Since voice searches are more mobile-based, your website needs to be sensitive by having it show correctly on mobile devices. If you can’t do this, consider asking an accomplished web developer to do it for you.

Improve Your Localization

Since 2015, mobile internet searches have been rated higher with local businesses attracting more traffic from local queries, particularly queries that have been appended with certain search words such as “near me,” “about me,” or using the location’s local name. For example, “Chinese restaurant near me” or Morrow, GA’s Chinese restaurant. So you need to locate your content so that most searchers won’t miss you out.

Now you’ve learned how voice search optimization techniques are revolutionizing and shaping SEO’s future, and you can get ready for the problems it will pose for your marketing strategies to come. Therefore, by applying the tips above to optimize your company for conversational searches and retain higher rankings in organic search results, you will act wisely.

However, by telling you that you have had everything you need to get your business ready for the popular conversational search that changes and complicates the face of SEO practices, we won’t give up being honest with you. Candidly, you need a monthly SEO bundle that comes with a more convenient cost if you want to incorporate voice search into your marketing campaigns and produce the best results. To get this done for you, you need a professional SEO Service. It is the secret successful business owners currently use to keep their marketing strategies for SEO in check.

The effect of voice technology is sure to have on SEO. With the tremendous increase in voice acceptance and usage, the impact on businesses would be huge. Those brands that can foresee trends and remain ahead of them until they happen will undoubtedly reap the benefits in the coming years.


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