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How Much Do Blogs Help SEO?

August 2022

Blogging is an excellent way to establish yourself as an expert in your field, build trust and credibility with your audience, drive traffic to your website, and increase sales. But do blogs really help with SEO? Let’s find out!

Does blogging increase SEO and conversions?

While some might be quick to answer “yes” or “no,” this is a complex question that requires a nuanced answer. The truth is that blogging can have positive effects on SEO, but it also has negative effects for some companies. For example, a company that doesn’t have the resources or expertise to execute effective blog content will end up with low-quality content on their blog and may even hurt their search visibility in the process.

This article will help you understand what blogging does for your company’s SEO and conversion rate optimization (CRO) efforts by providing an overview of how Google ranks web pages and how blogs can affect those rankings; what types of blogs are most effective when it comes to improving your overall online presence; how much more traffic happens when you add new articles; and finally, we’ll discuss some factors that make certain blogs more beneficial than others.

First, let’s look at the benefits of blogging.

 Blogging can help you gain more customers by:

  • Building trust with your audience
  • Building your brand
  • Building a community around your product or service and helping others solve problems related to it.

Blogging enhances SEO.

Blogging enhances SEO because blogging makes it easier for search engines to understand the content on your website, and to index and rank it accordingly. By writing blogs, you can improve how search engines deliver relevant answers to user queries, as well as accurate results.

Blogging drives traffic to your website.

Blogging helps you build a loyal audience, trust, and reputation.

When you blog, your readers come to know and trust you because they know that you are providing them with reliable information. They will also expect you to continue giving them valuable content on your blog, which means that they’ll keep coming back for more. You can build up this relationship through blogging because it allows for two-way communication between the blogger and their readers (and potential customers). In other words: blogging helps people get to know each other better by way of sharing information about themselves or talking about what matters most in life (e.g., passions) rather than just focusing on business-related topics from one side only – which can be impersonal at times since there aren’t always any personal touches involved when communicating via email or text messages only (e..g., “Hi! Thanks for signing up!”).

Blogging builds trust and credibility.

Blogging builds trust and credibility by providing information that is relevant to the user, which in turn leads to a more informed audience. A blog post about SEO techniques can teach someone how to use keywords in their website content for better rankings on search engines, whereas a blog post about “how to make pasta” can provide recipes or cooking tips on how to make spaghetti carbonara. The latter example is more likely to be shared than the former because it provides valuable information that can help people in real-world situations.

This connection between bloggers/readers leads directly to another benefit – credibility within the industry being discussed! If enough people see value in what someone has written, then others will naturally follow suit; therefore if everyone starts reading something together, then soon enough everyone else wants in too – especially if those initial few voices were credible voices themselves (i..e., reputable experts).

Blogging educates clients and customers.

Blogging can serve as an educational tool for your clients and customers. Your blog is a place to share valuable information, including:

  • What makes your business unique
  • The products or services you provide
  • Why they should choose you over the competition

Blogging increases conversions and sales.

Blogging helps you build a relationship with your customers, build trust and credibility, educate your customers, and build your brand.

Writing blog posts is also great for increasing conversions because it gives visitors reasons to trust you. People come to blogs because of the information they contain; if you’re writing about something that interests them, chances are they’ll be more likely to stick around once they arrive on your site. If you have good content on your blog, people will share it with their friends—and that means more traffic for you!

The truth is that blogging can impact all aspects of digital marketing.

  • SEO: Blogging increases your search engine ranking and visibility. Your blog content is indexed by Google, Yahoo, Bing, and other search engines, which improves your site’s standing in the organic (free) results.
  • Traffic: Blogging attracts new readers to your site who may not otherwise visit it regularly or ever come across it organically in the first place. If you build an engaged audience around your blog posts by providing valuable information on a consistent basis, then they will return to see what else you have to say.


Blogging is an excellent way to increase traffic to your website and generate leads. It also helps you connect with your customers on a personal level, which means they’re more likely to buy from you again in the future. In other words, blogs are a win-win situation! The only downside is that they take a lot of time and effort (which is why so many businesses don’t bother). Still, if you want better results from your digital marketing strategy, then consider starting one today by contacting us at Reversed Out Creative.

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At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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