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How Blog Posts Help With Your Google Ranking

June 2022

Blog posts can be a great way to reach your target audience, establish yourself as an authority in your field, and communicate the benefits of your product or service in a more casual setting than the strictures of an ad copy. Additionally, blog posts can help improve your SEO and ultimately make you rank higher on Google. This is key for any website that wants to stand out from its competitors. Here are some ways you can leverage blogs as part of a bigger SEO strategy:

Blog posts are a wonderful way to reach your audience and help improve your SEO.

Blog posts have many advantages, including:

  • Being a great way to get in front of your audience.
  • Increasing traffic by bringing in search engine users through organic or paid advertising.
  • Improving your SEO (search engine optimization) by providing more content that can be linked to from other pages on the site, which will increase your ranking with search engines like Google and Bing.
  • Improving reputation among visitors who trust you more when they see how much time you spend updating content on the site with new blogs or articles written by experts in their fields rather than just posting “sponsored” links all over the place (as some sites do).
  • Improving brand recognition via social media sharing of articles published online so readers can share them among friends who may never otherwise come across them if they weren’t already following someone else who shared something similar before reading it themselves.

Blog Posts Help Improve Search Rankings

Good blog content is also important for improving your search engine results pages (SERPs). The more you write, the better chance you’ll have of getting ranked. Google spiders crawl new blog posts and look at them as a fresh piece of content. If it’s good enough, then they might add it to their index and give it some love by including it in their SERPs.

Your blog posts can help increase traffic to your site and build brand awareness.

Writing blog posts will also help improve user experience because people who read your content tend to stay longer on the page than people who don’t read anything at all! A lot more engagement means more time spent onsite which means more opportunities for other things like conversion rate optimization (CRO).

Get Your Proper Keyword Density

Keyword density is the percentage of times a keyword is used in relation to the total number of words in a document. For example, if you’re writing an article about puppies, your keyword may be “puppy” or “dogs.” If your keyword density is 1%, then one out of every 100 words is likely to be one of those two terms.

Keyword density matters because it reflects how close your content matches what people are searching for online. The higher the keyword density, the more important that word or phrase is to the topic of your articles—and therefore, how relevant your blog post will be to Google users looking for similar information on their search engine results pages (SERPs).

Consistency is Key

Blog posts are a key part of creating and maintaining your brand, as well as reaching your audience. They can also be helpful to search engine optimization because they help provide a steady stream of content that will point back to your website. This improves the overall quality of the page, which Google takes into consideration when ranking websites. Blogging regularly will increase the likelihood of getting found by potential clients and customers who are looking for companies that offer products or services similar to yours.

Make your content relevant to a users query!

When creating blog posts, it is important that they are relevant to what users are searching for. For example, if you are advertising a new product and writing about how great it is, you should be sure to use keywords like “new product” in the title of the post. It’s also good practice to write about related topics such as how people can get started using this product or why it’s better than similar products on the market. If there are common questions people ask about your topic or industry (such as: “How do I start an e-commerce business?”), make sure you address those questions specifically in each blog post so that readers know they have found what they were looking for!

Utilize Media

In addition to text, blog posts can also include media such as images, videos, audio and graphics. These can be static or interactive images that have a link to your website or other content. If you have the budget for it, you can even hire a designer so they can create some visuals for you that are not available publicly elsewhere on the web (such as photos taken during an event). For example:

  • Images – Take advantage of this by including relevant photos in your post (like examples of products), but don’t go overboard with a large number of stock photos because Google often penalizes sites for using them excessively.
  • Videos – Create videos that are related to your topic and add them into your posts as well

Make sure your website is set up for blogging and use it

Are you using a tool like WordPress to create your website? If so, are there blog posts on it?

WordPress was built originally as a blogging platform and still has some of the best tools available. We recommend setting a blog up on your site if you haven’t already—it’s an important part of building a strong online presence. Many of our clients have very successful websites but don’t keep up with writing new blog posts. If you want to stay relevant in Google rankings, this is essential! A great way to get started is by having us help build out the framework for your site and then write a few articles for you.


The best way to ensure your website is getting the attention it deserves and getting found by those that need your products or services, is to publish blog posts consistently. Blog posts will help get your site in front of more potential clients and customers and should be a part of every marketing strategy. If you have questions about blogging or are considering our services, feel free to contact us at Reversed Out Creative.

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At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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