Blog posts can be a great way to reach your target audience, establish yourself as an authority in your field, and communicate the benefits of your product or service in a more casual setting than the strictures of an ad copy. Additionally, blog posts can help improve your SEO and ultimately make you rank higher on Google. This is key for any website that wants to stand out from its competitors. Here are some ways you can leverage blogs as part of a bigger SEO strategy:
Good blog content is also important for improving your search engine results pages (SERPs). The more you write, the better chance you’ll have of getting ranked. Google spiders crawl new blog posts and look at them as a fresh piece of content. If it’s good enough, then they might add it to their index and give it some love by including it in their SERPs.
Writing blog posts will also help improve user experience because people who read your content tend to stay longer on the page than people who don’t read anything at all! A lot more engagement means more time spent onsite which means more opportunities for other things like conversion rate optimization (CRO).
Keyword density is the percentage of times a keyword is used in relation to the total number of words in a document. For example, if you’re writing an article about puppies, your keyword may be “puppy” or “dogs.” If your keyword density is 1%, then one out of every 100 words is likely to be one of those two terms.
Keyword density matters because it reflects how close your content matches what people are searching for online. The higher the keyword density, the more important that word or phrase is to the topic of your articles—and therefore, how relevant your blog post will be to Google users looking for similar information on their search engine results pages (SERPs).
Blog posts are a key part of creating and maintaining your brand, as well as reaching your audience. They can also be helpful to search engine optimization because they help provide a steady stream of content that will point back to your website. This improves the overall quality of the page, which Google takes into consideration when ranking websites. Blogging regularly will increase the likelihood of getting found by potential clients and customers who are looking for companies that offer products or services similar to yours.
When creating blog posts, it is important that they are relevant to what users are searching for. For example, if you are advertising a new product and writing about how great it is, you should be sure to use keywords like “new product” in the title of the post. It’s also good practice to write about related topics such as how people can get started using this product or why it’s better than similar products on the market. If there are common questions people ask about your topic or industry (such as: “How do I start an e-commerce business?”), make sure you address those questions specifically in each blog post so that readers know they have found what they were looking for!
In addition to text, blog posts can also include media such as images, videos, audio and graphics. These can be static or interactive images that have a link to your website or other content. If you have the budget for it, you can even hire a designer so they can create some visuals for you that are not available publicly elsewhere on the web (such as photos taken during an event). For example:
WordPress was built originally as a blogging platform and still has some of the best tools available. We recommend setting a blog up on your site if you haven’t already—it’s an important part of building a strong online presence. Many of our clients have very successful websites but don’t keep up with writing new blog posts. If you want to stay relevant in Google rankings, this is essential! A great way to get started is by having us help build out the framework for your site and then write a few articles for you.
The best way to ensure your website is getting the attention it deserves and getting found by those that need your products or services, is to publish blog posts consistently. Blog posts will help get your site in front of more potential clients and customers and should be a part of every marketing strategy. If you have questions about blogging or are considering our services, feel free to contact us at Reversed Out Creative.