How do you attract young people to work at your big corporate insurance company in the far-flung suburbs of Cincinnati? That’s a challenge many companies face but AMIG took the bull by the horns and it worked. After a rebranding of their logo and offices that even included adding a Starbucks, they were ready to tell their refreshed story on the website.
Reversed Out was tasked with leveraging the new logo and color palette to build a new careers site. The goal of the site was to attract millenials to the company. We really wanted to position AMIG as a great place to work by using real examples. Stories are often the best way to sell a brand and when they are sincere then that’s even better. We continue to work with AMIG as a technology and marketing partner.
Buyside is a software solution for the real estate industry. As a fairly new company hiring a full time design team was not an option. They had a core business to run but knew they needed help. First order of business was to leverage their existing branding and build a better website. After that they needed a clean sweep of sales materials.
Starting with the website, Reversed Out gave Buyside a more updated look and got them away from their old, clunky template website. We worked closely with the marketing team to craft a message that resonated with their target custome right away. We then took that message to all of their offline sales materials. Buyside continues to use us as their design and technology partner agency.
Evenflo was going through and aquisition by CPG conglomerate Kimberly-Clark. The challenge was that the marketing team needed a website they could edit without having to check with IT every time. They also needed help with getting their huge product catalog online. Documenting, organizing and image work made this project a tall task.
The toughest hurdle to clear was the Mexico based IT department of Kimberly-Clark and the bulky Umbraco content management system they required Evenflo to use. You never argue with IT so we had to adapt. Because we have a strong network of development resources we were able to secure an expert and get this massive project done.