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A perfectly designed website offers a great impression of your business and can help you grow leaps and bounds in the competitive marketplace. While an unprofessional website results in a high bounce rate and shopping cart abandonment, which can damage your business reputation badly.  So, whether you are redesigning your existing official website or creating a new website for your business, make sure that you avoid the most common mistakes in web designing.

Website Design Mistakes – An Overview

Every organization wants a business website that is appealing and drives revenue. It is very essential that your official website delivers the correct and complete information about your business, its product, and services. 

Website creation is not only about the design. The conversion rate depends on various other factors also, like Call to Action, color, visual elements, and much more. It is very significant to offer an enhanced and unforgettable user experience to your audience. 

Importance of a Good Website Design 

A professional website designer can increase site engagement, increase website traffic, leads and conversions. 

Before inquiring about common website design mistakes made by businesses, let’s take a look at the importance of a good website design first: 

1. A website acts as your first impression. The customer perception towards your business and products totally depends on the design of your official website. 
2. A good website enhances customer trust and leads to better traffic and conversion. It makes your products and services easily recognizable. 
3. A good website with better navigation, faster loading speed, and strong online influence will give you an advantage over competitors’ websites.
4. A good design helps in improving the usability of the website and helps the site visitor to find the information they want, more quickly and easily. Therefore, your focus should be on improving the usability of your website, which will lead to more traffic and conversions.
5. Nowadays, as more and more users access the website from their mobile devices, it is essential to have a mobile-friendly design. It should be able to load on all types of screens including tablets, mobile, and desktops. It can help you gain trust and create a strong reputation among your audience. 
6. A good high-quality website design helps in easing your website navigation. Professional and experienced website designers follow hicks law while building websites. It simplifies and reduces the number of options available on the website. As a result, the users are able to make faster and quicker decisions. For an e-commerce website, you can make navigation more effective by categorizing the products. 
7. A good website design can improve website loading speed. A quickly accessible website attracts traffic. If the page takes more than 3 seconds to load, the user is more likely to leave the page. The site page load time depends on the site code and its elements. Too many large graphics will slow down the loading speed of your website.
8. A good website with engaging website design, content, faster-loading speed, and streamlined navigation helps in reducing the website bounce rate. The lower bounce rate means visitors are likely to spend more time on your website. 
9. Good website design, faster speed, and lower bounce rate will attract visitors and lead to better conversions. A perfectly designed website directs the visitors to exactly where you want them to be on your website. 

So now that you are well informed about the need for a good website design, we will discuss some common website designing mistakes committed by most website designers.

Top 10 Mistakes In Website Designing

Here we have highlighted the 10 common web design mistakes made by most businesses in creating websites:

1. Not Compatible with Mobile Devices 

Nowadays, more and more people use mobile devices to browse the web and go online. Without a mobile-friendly website, you are missing out on major traffic to your website. So make sure to deliver a quality experience to the mobile device users, so that they can view and read your website’s content properly.

2. Website Takes Too Long to Load

The slow loading speed of a website may result in visitor’s disappointment. The faster loading speed of your website gives a better experience to your visitors. 

However, it may be difficult to find out the reason for the slowdown of the website. The loading speed of the website depends on several factors such as unoptimized images, bulky codes, more HTTP requests, and JavaScript issues. 

Few solutions you need to do to increase the speed of the website include updating the themes and modules. Also, scale down the images and optimize the content on your website, especially the home page. 

Check the way plugins behave with your site and remove all the hefty plugins. Test thoroughly before you go live with your website.

3. Poor Layout and Design of the Website

Bad user retention or a user decline may be the result of inexact design and layout elements of your website. Your website layout and designs may be confusing and frustrating for website visitors.

Also, if you are not offering all of the elements to your visitors that they need, then they will look at other options.

So, it is very significant to have a functional, mapped out, and built correctly website for your visitors.

4. Missing Call to Action

If your website is getting traffic but not achieving your goal, then there are some complications on your website and you are misleading your users.

To correct this, you need to implement your Call to Action. You need to be absolutely clear about what you expect from your website visitors. It is important to convert your website visitors to customers. And for this, you need to apply conversion rate optimizations to improve the onboarding process of your website visitors.

5. Outdated Content

No one wants to visit a website with outdated content. Website visitors want fresh and updated content and a news section. So, to attract new users and keep them coming back to your website, make sure to keep your website updated regularly with fresh and relevant content. Also, your website content should be pertinent and solves user problems.

6. Not Having Analytics or SEO

Try to understand your website visitors’ actions, just before they close the browser tab. This can help you to find the issue that is causing a problem. 

Analytics and SEO can help you learn about the ranking and positioning of your websites, such as average visit duration and user activity on your website. Therefore, you can judge what elements you should add to your website to meet visitor’s requirements.

7. The Website Lacks Reliable Information

Any visitor visits your website for some specific information and details about your business. Apart from the content and business information, it may be your physical location, or contact details, etc. 

So it is important that you have all the correct, rational, and reasoned information listed on your webpage. Otherwise, you may lose out on valuable traffic.

8. Issues with Font Style, Size, and Color

It is essential to make your website user-friendly by using the correct font style, size, and colors, ensuring maximum readability with the least effort. So make sure that you don’t use too harsh text and background colors.

Also, make a responsive website that automatically formats paragraphs and text elements to fit the mobile devices’ viewing dimensions.

Otherwise, you will lose your website visitors before they complete your Call to Action.

9. Not Secured Site  

Make sure that your website has a secure and valid HTTPS certificate. It is considered to be safe by most modern browsers. Otherwise, website visitors receive messages advising them that your website is not safe.

Also ensure that themes, plugins, and other elements of your website, are all updated for added security. We recommend keeping security as your first priority always. 

10. Too Prominent Social Media Links

The social media links at the top of your website homepage can redirect traffic to your social media platform page. Even without having a look at your website’s content, your visitors will get distracted. 

Therefore, it is strongly recommended to post social network links at the bottom of the homepage of the website. It will ensure that visitors read the content before leaving the page.

Conclusion

A good and effective website design fulfills the intended function by conveying its specific message while engaging the visitor. Factors like updated content, colors, images, loading speed, functionality, and simplicity of a website all contribute to a good website design.

Hopefully, by now you are aware of the importance of a good website design and the common website design mistakes you must avoid to create a positive impression about your business.

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