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SEO & Lead Generation | What is the correlation between the two?

A common question that we as a digital marketing company come across is – what is the correlation between SEO and lead generation? Every now and then, our clients ask this question when we pitch them for SEO (Search Engine Optimization) services.  We understand that when it comes to clients, all they care about is …

How PPC Can Help Grow Your Business? Complete Guide!

Are you finding a way to grow your business in a faster space? If yes, you are in the best place. Here you will figure out the best marketing strategy that will help in generating inbound customers. However, many businesses start with using online marketing strategies like SEO and social media. But do you think …

The Rise of Voice Search and Its Effect on Marketing Efforts

In 2018, the global market for voice search devices increased to 187%, and that was just in quarter two. Major players such as Google, Apple, Xiaomi, and Amazon sold millions of units that year. It was estimated that in 2020, about 50% of all internet searchers would be voice-based, and 30% of them would be done on devices without …

Customer Journey Mapping Can Help You Fine-Tune Your Digital Strategy: Here’s How

When you want to improve a situation or a relationship, it is important that you put yourself in their shoes and try to see things from their perspective. With this in mind, it becomes much easier for you to see what needs to be done on your part to ensure a successful outcome.  This is what customer journey …

Tips to Redesigning Your Company Logo Like a Boss

Planning to change your company logo?  Logo redesign is one of the easiest things to do, provided you know what to do. At Reversed Out Creative, a top experienced digital marketing agency in the Cincinnati/Covington region, our marketers are highly experienced in the art of logo redesign, and have some tips that you can benefit from: Retain the …

It’s Time to Scrap Your Old Logo If You Notice These Things

For any business, having a logo that is both well-designed and representative of who you are is essential. Consider the number of brands that you can identify in a second just by seeing their logos. These brands include Apple, Coca-Cola, Microsoft, Nike, and more. This clearly shows how your logo is in itself a marketing technique for your …

Everything You Need to Know About the 70/20/10 Rule in Digital Advertising

Today, it is evident that digital marketing is where the future of marketing is headed. Brands and marketers find themselves in a cut-throat competition to attract the largest number of quality audiences. This means that there are always new tools and techniques of digital marketing entering the industry. So, what can you do if you want your marketing efforts to be …

The Case For Merging Email Marketing With Digital Advertising

Both email marketing and advertising (PPC, SEM, video ads, etc.) are extremely impactful marketing techniques online. But marketers seldom use the two strategies together. As global internet consumption reaches an all-time high, companies can benefit greatly by merging email marketing with their digital advertising efforts. Here’s how doing so would help:  You have better insight into your prospect’s preferred …

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