In 2018, the global market for voice search devices increased to 187%, and that was just in quarter two. Major players such as Google, Apple, Xiaomi, and Amazon sold millions of units that year. It was estimated that in 2020, about 50% of all internet searchers would be voice-based, and 30% of them would be done on devices without …
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The world of marketing and advertising has seen a lot of change in the past decade, and the transformation has seen videos emerging as the dominant front-and-center content. One can argue that every type of content is an effective strategy that helps connect with the audience. But here are some numbers that that argue that video content is more …
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When you want to improve a situation or a relationship, it is important that you put yourself in their shoes and try to see things from their perspective. With this in mind, it becomes much easier for you to see what needs to be done on your part to ensure a successful outcome. This is what customer journey …
Continue reading “Customer Journey Mapping Can Help You Fine-Tune Your Digital Strategy: Here’s How”
Planning to change your company logo? Logo redesign is one of the easiest things to do, provided you know what to do. At Reversed Out Creative, a top experienced digital marketing agency in the Cincinnati/Covington region, our marketers are highly experienced in the art of logo redesign, and have some tips that you can benefit from: Retain the …
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For any business, having a logo that is both well-designed and representative of who you are is essential. Consider the number of brands that you can identify in a second just by seeing their logos. These brands include Apple, Coca-Cola, Microsoft, Nike, and more. This clearly shows how your logo is in itself a marketing technique for your …
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Today, it is evident that digital marketing is where the future of marketing is headed. Brands and marketers find themselves in a cut-throat competition to attract the largest number of quality audiences. This means that there are always new tools and techniques of digital marketing entering the industry. So, what can you do if you want your marketing efforts to be …
Continue reading “Everything You Need to Know About the 70/20/10 Rule in Digital Advertising”
Both email marketing and advertising (PPC, SEM, video ads, etc.) are extremely impactful marketing techniques online. But marketers seldom use the two strategies together. As global internet consumption reaches an all-time high, companies can benefit greatly by merging email marketing with their digital advertising efforts. Here’s how doing so would help: You have better insight into your prospect’s preferred …
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As a small business, making sales and running advertisements is a huge step in the progression of your company and reaching out to a wider audience. If people are not aware of your business then your business doesn’t exist to them. Promoting your business is an important hurdle to cross to make sure people know …
Knowing who you are targeting your business towards is a core element in your marketing strategy. If you aren’t aware of who your audience is you won’t know what strategies to use, let alone the platform you should begin marketing on. What kind of messages will you send? How will you continue to keep that …
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