When it comes to web designing, there are several different elements that one must include to improve user engagement. Having a website search bar is a great idea if you want to improve the user experience your website has to offer. The moment customers or clients arrive at your website, it is important that you make it easy for them to navigate through the website and find the required information.
In simple words, having a website that is easy to explore can help engage more and more people and increase the number of conversions. Today, we are going to discuss with you one of the web designing elements that has made its place among the must-have features of a website.
In this article, we are going to share with you the list of benefits of having a website search bar on your website.
Let’s dive right into these benefits…
If you are thinking of adding a website search bar, you must check out the below-mentioned list of benefits.
1) More Conversions
The first benefit in the list of advantages of having a website search bar is that it helps engage more and more visitors, enabling them to get the right information out of the website. Along with the improved user experience and navigation, you also open a path to more conversions for your business. When you provide a user with an excellent experience, they are more likely to purchase your product or service. In case you have an informational website, having a search bar on your site can also help retain the user intention for a longer period of time.
2) Building Customer Loyalty
As we mentioned before, having a website search bar improves user engagement. Improving user engagement also helps to build up customer loyalty. In simple words, when visitors are able to find the things they are searching for easily, they tend to return when looking for the same.
3) Empowering the SEO
Another benefit of embedding a search bar in your website is to strengthen the SEO of your website. In order to have strong SEO, it is important that you provide a positive user experience. Adding a search bar to your website helps in doing just that. So, if more and more users start spending more time on your website, Google will start ranking it better.
These are the three benefits that come along with the addition of a website search bar on your website. Right from leading more and more users to engage with your website to help it rank better, a search bar can help you with everything.
There are several things that can be done to improve the search function on your website. Some of these things are –
The first thing that you need to consider when it comes to designing a search bar is making sure that the search bar is designed in a location where it is easily visible. Of course, you don’t want your users to search for a search box on your website. Wouldn’t that be ironic?
Another very important thing to consider while designing an efficient website search box is to use bright eye-catching colours like red, yellow, or blue. The whole purpose of this is to make it more visible.
It is a good idea to let users know that you have a search option. This can be done using call to action buttons. For example, there are several websites that have search-for-top-rated products or search for bestsellers in the call to action button. This has worked for several different websites.
Another very cool feature that you must include while designing a website search bar is to offer auto-complete search. This is something that allows users to see the suggestions once they start typing in the search bar. This makes it easier for users to search for something without having to type long sentences.
These are a few things that can help design an efficient and effective search box for your website. Keeping a check on each of these points can help you create a more engaging and effective search bar. So, what are you waiting for? Get your search bar designed professionally by our experts at Reversed Out Creative.
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