The days of calling up a toll-free number to speak to a company’s representative are gone. The brand’s social media account has become the best place for customer-company engagement today. Customers can type a public message on the brand’s wall/profile or privately send them a direct message. Compared to the former (public message), the latter (private message) is a […]
Category Archives: Strategy
7 Overlooked Website Elements That Can Bring You Massive Conversions
A well-designed website is not just pleasing to look at. It is a refined balance between aesthetic appeal and smart design aimed at increasing conversions. If you’ve done some basic research, you are probably familiar with the most obvious website design elements that go a long way in making a great impression on visitors, thus boosting your chances of […]
5 Things Every Marketer Must Do At The Time Of Global Crisis
Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions […]
Your Guide to Creating Motion Graphics That Convert
Motion graphics are a great way to catch the attention of leads and educate them on the product or service you are trying to sell. A quick video made with motion graphics is not just easy to follow along and fun to watch, but it also helps explain to the lead exactly what your product or service does and […]
Customer Journey Mapping Can Help You Fine-Tune Your Digital Strategy: Here’s How
When you want to improve a situation or a relationship, it is important that you put yourself in their shoes and try to see things from their perspective. With this in mind, it becomes much easier for you to see what needs to be done on your part to ensure a successful outcome. This is what customer journey […]
Storytelling Can Make Your Ads More Impactful: Here’s How to Bring the Two Together
Humans are bound by emotions and make decisions by acting on them. When one buys something, they are basically making a decision about choosing something. However logical we might think we are while buying, there is always a certain amount of emotion that seeps into decision-making. World-class digital marketing and digital advertising strategies have been a hit owing to what they […]
Everything You Need to Know About the 70/20/10 Rule in Digital Advertising
Today, it is evident that digital marketing is where the future of marketing is headed. Brands and marketers find themselves in a cut-throat competition to attract the largest number of quality audiences. This means that there are always new tools and techniques of digital marketing entering the industry. So, what can you do if you want your marketing efforts to be […]
The Case For Merging Email Marketing With Digital Advertising
Both email marketing and advertising (PPC, SEM, video ads, etc.) are extremely impactful marketing techniques online. But marketers seldom use the two strategies together. As global internet consumption reaches an all-time high, companies can benefit greatly by merging email marketing with their digital advertising efforts. Here’s how doing so would help: You have better insight into your prospect’s preferred […]
Voice May Be The Important Digital Advertising Strategy For 2020: Here’s Why
In a study conducted by PwC, it was found that 59% of 18-24-year-olds, 65% of 25-49-year-olds, and 57% of 50+-year-olds used voice search at least once a day. The number of people using voice assistants to search for information and to make their purchases is increasing every day. The study estimated that 55% of the […]