What are keywords? Keywords are the words/phrases that users type into search engines to find which websites match what they’re looking for. It is important for you to have keywords that relate to your business within the content of your website. If you are a logo design firm, it is to your advantage to use
Digital advertising is a major component of today’s marketing strategies. By using digital advertisements, you’ll be able to grow your online presence and get your brand’s name out into the world. Digital advertisements allow your company to have more visibility throughout a much wider audience. It’s important to keep in mind that if your ads
1. You Rarely/Never Update Your Website A couple years ago, you decided it was time for your company to open up and get a website made. Your site was extremely helpful in bringing new clients to you, and was always complimented on how easy it was to use. Now, years down the road, you’ve noticed
One of the many situations we run into with clients is a limited perspective on what their website should be doing for their business. Many times they are just focused on “I need a website….now.” Understandable, but there is much, much more to your website than being present in the digital world. Your website is
When it comes to mobile, every brand has unique needs and user requirement goals. A mobile strategy is critical to the creation of a good user experience. Responsive web design is just one part of a complete mobile strategy. The other piece to the mobile puzzle is the experience of a native mobile app. As
Trust Building The digital marketplace is a fascinating place to run a business, large or small. In many ways, regardless of size, any business has the ability to run with the big dogs and grow a business online. The advantage a big company has in the digital world is name recognition. That recognition is interpreted
What is customer retention? Those in the marketing and advertising industry know, it is generally more expensive to create a customer than keep one. Customer retention refers to the actions companies take to reduce the number of customers they lose. There will always be a transition of clientele. The goal is to retain as many
Getting Google Banned In the digital world, we may say “Content is King”, but search engines can overthrow a websites monarchy and “ban” websites. What does it mean to your business to have your email or site Google banned? Basically, search engines govern the digital domain with an iron fist based on a group of
Pokemon Go – A lesson to learn by What is the worst case scenario for a new product launch? Bad Press. What is the worst case scenario for a new application or website launch? Articles and Websites documenting your systems ongoing connection errors. Take the current situation with Pokemon Go. Since the beginning of it’s
Video content marketing is a strategic marketing approach based on recorded videos. It focuses on creating valuable and relevant content to attract and capture your audience. Video content can be delivered in many forms and lengths, and through several different platforms. There are tons of benefits to using video for marketing. Creating videos and posting
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