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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton August 2019
Business, Strategy

Back-to-School Essentials for Entrepreneurs

It’s that time of year again; The back-to-school season is upon us! Though we still have a couple of months left of summer heat, summer break is coming to an end. Entrepreneurs can also take advantage during this time of year and learn a lot for their start-up. Here we’ll list some back-to-school inspired tips to help out up-and-coming entrepreneurs. 

Homework

As students head back to school the thought of future assignments and homework starts to fill the mind. However time-consuming and difficult homework may be, it is very important for you to take the time and complete your assigned task. In terms of entrepreneurs, it’s also essential for you to do your ‘homework’ as well. Research your competition and what makes you different. Figure out who your target audience is and how you can reach out to them more. Continue to study and explore your business by brushing up on your ‘homework’.

Prepare

Being prepared is an important step for students heading back to school. Maybe it’s preparing materials for the class, being prepared for moving into a dorm, or just being prepared for the classes of the new year. You can never be too prepared and the same goes for entrepreneurs. Take the time to prepare for your business in all sorts of ways. Make sure you have a plan if things go wrong, or even better when things go right! Have a plan and be prepared for anything. 

Syllabus

When you start classes the syllabus is there to guide you throughout the year, similar to a business plan. However, a syllabus can change and often do. Sometimes the path you were heading down leads you down a different way than previously planned – that’s okay! It’s important to be prepared with a set initial path, but be open to changes. It’s okay to veer from the syllabus and adapt to a new path!

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