These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience. In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and …
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A full 45% of independent companies put resources into pay-per-click promotion. Among independent ventures with more than 50 representatives, 74% are putting resources into PPC promotion. As an independent company, your showcasing spending plan is valuable. Thus, most proprietors are uneasy about moving toward new advertising activities. PPC publicizing is a financially savvy approach to direct …
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2019 was a busy marketing year with millions of new marketing software entering the market, hundreds of marketing strategy courses, and thousands of sales funnel images; forecasting marketing patterns and digital marketing for 2020 has been as hard as cooking a perfect macaron. It doesn’t matter what the business is or what goods and services …
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Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions …
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When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page …
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Did you know that about 48 percent of individuals decide if a business is credible based on the design of their website? This means that you may lose customers or potential business partners if you don’t have a website that’s convincing enough. This speaks volumes on how crucial it is for businesses to invest in …
We live in a world where many of our waking hours are spent online in front of a screen. So, it makes a lot of sense for businesses to invest so heavily in digital marketing. You’ve probably heard of and employed a number of marketing techniques for your digital marketing campaign. Perhaps you’ve also made use of several PR strategies …
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