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How are Chatbots Integrated into Digital Marketing?

One of the biggest trends in digital marketing in recent years is the growing use of chatbots. As an increasing number of industries continue to rely more heavily on machine learning and AI, digital marketing strategies have evolved too, and chatbots have emerged as valuable players.  A chatbot is an artificial intelligence (AI) program that is capable of interacting […]

Ephemeral Content: How to Use It for Your Marketing

Marketing is a field that is always evolving, and the latest marketing trend is one that you should quickly make use of. We’re talking about ephemeral content –content that is available only for a short period of time, then disappears. If you are not familiar with this concept, you may think that content that disappears is counterproductive for your […]

5 Tips to Personalize Your Digital Marketing Efforts

According to a HubSpot report, a whopping 74 percent of online customers are frustrated by websites that provide content that is not related to their interests. So, if you’re a business that is still not investing in personalized marketing, you’re missing out on a lot of opportunities and losing potential customers. At Reversed Out, an ad agency in Covington, KY, […]

3 Reasons Why Google My Business Search Queries Don’t Match The Search Console

Google Queries launched in Google My Business in July 2018 but was not open to everyone until the end of August. Now that this new functionality is completely rolled out knowing how it varies from data from the Search Console is the biggest problem we’ve run into. What Is Google My Business And Why Should […]

Everything You Wanted to Know About Contextual Websites

These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience.  In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and […]

How Can Small Businesses Leverage The Power Of PPC Advertisement?

A full 45% of independent companies put resources into pay-per-click promotion. Among independent ventures with more than 50 representatives, 74% are putting resources into PPC promotion. As an independent company, your showcasing spending plan is valuable. Thus, most proprietors are uneasy about moving toward new advertising activities.  PPC publicizing is a financially savvy approach to direct […]

The Digital Marketing Trends To Be Aware Of In 2020

2019 was a busy marketing year with millions of new marketing software entering the market, hundreds of marketing strategy courses, and thousands of sales funnel images; forecasting marketing patterns and digital marketing for 2020 has been as hard as cooking a perfect macaron. It doesn’t matter what the business is or what goods and services […]

5 Things Every Marketer Must Do At The Time Of Global Crisis

Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions […]

Should You Invest In A New Landing Page or A New Microsite?

When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page […]

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