A Complete Guide To App Store Optimisation (ASO) For Beginners

In this guide, we are going to present to you all the latest ASO (App Store Optimization) techniques, the difference between ASO and SEO, and much more for the beginners. There are more than 2.6 million Android devices in the Google Play store and more than 2 million devices in Apple’s App Store, which are […]

3 Reasons Why Google My Business Search Queries Don’t Match The Search Console

Google Queries launched in Google My Business in July 2018 but was not open to everyone until the end of August. Now that this new functionality is completely rolled out knowing how it varies from data from the Search Console is the biggest problem we’ve run into. What Is Google My Business And Why Should […]

Everything You Wanted to Know About Contextual Websites

These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience.  In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and […]

How Can Small Businesses Leverage The Power Of PPC Advertisement?

A full 45% of independent companies put resources into pay-per-click promotion. Among independent ventures with more than 50 representatives, 74% are putting resources into PPC promotion. As an independent company, your showcasing spending plan is valuable. Thus, most proprietors are uneasy about moving toward new advertising activities.  PPC publicizing is a financially savvy approach to direct […]

The Digital Marketing Trends To Be Aware Of In 2020

2019 was a busy marketing year with millions of new marketing software entering the market, hundreds of marketing strategy courses, and thousands of sales funnel images; forecasting marketing patterns and digital marketing for 2020 has been as hard as cooking a perfect macaron. It doesn’t matter what the business is or what goods and services […]

5 Things Every Marketer Must Do At The Time Of Global Crisis

Economic crises, pandemics and natural disasters can be devastating for the world. This includes your business. Sales may have dropped to an all-time low, making it necessary to increase your promotions. But in such a vulnerable time, how can marketers remain sensitive and vigilant to the realities of their target market, while also being committed to revenue generation? Review all promotions […]

Should You Invest In A New Landing Page or A New Microsite?

When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page […]

Here’s Why You Should Go the Minimalist Route When Designing Your Company Web Page

Did you know that about 48 percent of individuals decide if a business is credible based on the design of their website? This means that you may lose customers or potential business partners if you don’t have a website that’s convincing enough. This speaks volumes on how crucial it is for businesses to invest in […]

Top Tips to Combine PR & Marketing for Your Next Digital Marketing Campaign

We live in a world where many of our waking hours are spent online in front of a screen. So, it makes a lot of sense for businesses to invest so heavily in digital marketing. You’ve probably heard of and employed a number of marketing techniques for your digital marketing campaign. Perhaps you’ve also made use of several PR strategies […]

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