Some would argue the most important part to any business is your audience. To whom are you delivering the message to? What emotion are you trying to create? In our previous blog, we mentioned 3 Reasons Why Design Is Important to your Brand and how it can strengthen your business. Here we’ll discuss more in-depth
Every website needs a tune-up Remember the first day you took a spin in your father’s Oldsmobile? You were taught to change the oil and filter in the car every 3,000 miles, right? So maybe most of us actually learned on a Saturn instead of an Oldsmobile. And the quality of oil has improved so it might
How to start Your Business Blog Here you are again, feeling that obligation to write something so that there is something new on your website. A blog. Over and over experts in the digital playgroup keep reiterating the importance of a blog as part of your digital marketing strategy. It isn’t that you don’t understand
1. Gain Traffic with Advertisements Whether you’re using billboards, social media, or commercials to advertise, building your brand and getting your site in front of people is key to getting more digital traffic. Advertising can bring in people from so many different places. Buying ads on social media, or paying to boost your post may
Branding yourself is your first step to getting on top of the digital world. Ask yourself: Why does your brand exist? What does your brand do? What is your brand’s story? What kind of message are you trying to send to the audience? Your brand is your logo, your attitude, how you present your products,
Content has become the primary tool that companies use for building relationships with their customers; the stronger your content, the stronger your relationship. So, how do you create strong copy for your brand? First, you have to understand what content marketing is and how it works. Content Marketing Content marketing focuses on creating and sharing
When was the last time you were handed a business card? It doesn’t happen as often as it used to, instead, people tell you to check out their websites. Your website is your virtual business card. It’s a first impression, which is why you have to build it to represent your brand. This brings up the
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