The Rise of Voice Search and Its Effect on Marketing Efforts

In 2018, the global market for voice search devices increased to 187%, and that was just in quarter two. Major players such as Google, Apple, Xiaomi, and Amazon sold millions of units that year. It was estimated that in 2020, about 50% of all internet searchers would be voice-based, and 30% of them would be done on devices without […]

How are Chatbots Integrated into Digital Marketing?

One of the biggest trends in digital marketing in recent years is the growing use of chatbots. As an increasing number of industries continue to rely more heavily on machine learning and AI, digital marketing strategies have evolved too, and chatbots have emerged as valuable players.  A chatbot is an artificial intelligence (AI) program that is capable of interacting […]

Why Your Brand Should Consider Using Private Messaging Apps to Connect Directly With Your Customers

The days of calling up a toll-free number to speak to a company’s representative are gone. The brand’s social media account has become the best place for customer-company engagement today. Customers can type a public message on the brand’s wall/profile or privately send them a direct message.  Compared to the former (public message), the latter (private message) is a […]

Are You Planning A Startup? Flutter Mobile App Development Might Be The Right Fit For You

Run a quick Google search for ‘Flutter,’ and here’s what you’re going to get — “Create native apps in record time.” Well, isn’t that music to the ears of every startup founder? Flutter for MVP production should be the first choice for startups that are short on time but high on ambition to release their […]

Node.js Vs React.js | The Differences And Similarities You Must Know!

Perhaps you have questions such as what is the difference between Node.js and React.js? Or you might be thinking about which is better: Node.js or React.js? However, it is metaphorically inaccurate to compare the two. It’s like you are comparing apples to oranges.  While React.js is a front-end library, Node.js is used mainly at the […]

Blockchain Can Improve the Quality Of Your Business Apps: Here’s How

Over the years, blockchain has grown to be more than just the benefactor that powers cryptocurrencies like Bitcoin and Ethereum. It has proven itself to be a somewhat revolutionary piece of innovation that boasts plenty of applications across various industries. One of these usages lies in the field of business apps development. Several tech conglomerates […]

Top Tips to Combine PR & Marketing for Your Next Digital Marketing Campaign

We live in a world where many of our waking hours are spent online in front of a screen. So, it makes a lot of sense for businesses to invest so heavily in digital marketing. You’ve probably heard of and employed a number of marketing techniques for your digital marketing campaign. Perhaps you’ve also made use of several PR strategies […]

Your Guide to Creating Motion Graphics That Convert

Motion graphics are a great way to catch the attention of leads and educate them on the product or service you are trying to sell. A quick video made with motion graphics is not just easy to follow along and fun to watch, but it also helps explain to the lead exactly what your product or service does and […]

Voice May Be The Important Digital Advertising Strategy For 2020: Here’s Why

In a study conducted by PwC, it was found that 59% of 18-24-year-olds, 65% of 25-49-year-olds, and 57% of 50+-year-olds used voice search at least once a day. The number of people using voice assistants to search for information and to make their purchases is increasing every day. The study estimated that 55% of the […]

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