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Steps For Creating A Social Media Strategy

June 2022

Creating a social media strategy is an invaluable tool that any company can use to grow its business. It allows you to plan out your social media marketing efforts and make sure that you’re using your time wisely. In this post, we’ll go over the steps of how to create an effective social media strategy for your business:

Determine Your Goals

First, you must determine what your problem is. If you’re having trouble with social media, there are two major reasons why:

  • Your strategy is inadequate or ineffective
  • You don’t have a strategy at all

It’s important to know that setting goals before you start will help ensure that you get the most out of your efforts—and it will also make it easier for others to understand the value of what you do. Don’t worry about what other people’s goals are or how they define success; instead, focus on defining success for yourself and finding ways to achieve it.

For example, let’s say that in three months’ time, I want my fitness level (as measured by my weight) to be lower than it is now by 10%. This goal would give me something specific and measurable against which I could measure my progress throughout training sessions and races over time.

Define Your Target Audience

Defining your target audience is an important step in creating a social media strategy. To do this, you must first define the needs of your target audience. For example, if your product is a pair of hiking boots and your target customer is a man in his 20s who wants to go hiking with his friends, one of the needs you might identify would be “want to go hiking.”

The next step in defining your target audience is identifying their interests. For example, if we return to our hiking boot scenario above, one interest might be “hiking.” In order for someone’s interests to align with yours as a business owner or marketer, they must have enough overlap that they will find value in what you’re offering them (in this case: hiking boots).

Research Your Competitors

Researching your competitors’ social media presence is an important step in the process of creating a successful strategy. Look at the content they are sharing, and how frequently. Are they posting on Facebook? Instagram? Twitter? Pinterest? What about their blog?

Do some research into what other businesses in your niche are doing well, and what they’re not so good at. If you see a competitor with great engagement on Facebook, for instance, consider copying their approach as you build out your own page’s content—but make sure it’s unique enough to stand apart from theirs!

Outline Your Actions

You should be well on your way to creating a solid plan. The next step is to outline the actions that will help you achieve your goals.

Once you have your goals and audience defined, spend some time researching key competitors. Take note of what they are doing well and where they could improve. This will help you develop a strong social media strategy based on your own unique approach to marketing.

Once these steps are complete, it’s time to create an action plan! Start by mapping out how often each platform needs attention from the team (whether monthly or bi-weekly), as well as which team members are responsible for managing posts and responding to questions in their respective communities. Then, once all of this information has been collected into one place, make sure everyone involved knows when content should go live on each platform so there are no surprises during launch week.

Make a Calendar

A calendar is a helpful tool to ensure that you stay on track and make the best use of your time. Here are some things to include in yours:

  • Social media platforms you will be using
  • Posting frequency (for example, if you’re posting once per day)
  • Content ideas for each platform
  • When content will be published (upcoming events or promotions, for example)

Creating a social media strategy is a tool that benefits every company. This is something you should implement today to help your brand continue to grow.

Social media is a great tool for marketing your business. It can be used to create new relationships and drive traffic to your website. However, if you’re not careful, social media will end up costing more than it generates in value.

To that end, we recommend creating a social media strategy before starting any campaigns on Facebook, Instagram, or Twitter. A social media strategy is something every company should have because it helps you determine what types of content are going to attract your audience and why they should engage with it in the first place.


Creating a social media strategy is an important first step in growing your business on social media. But don’t worry—it doesn’t have to be complicated. In fact, it can be as simple as creating a schedule and choosing a few platforms where you want to spend most of your time engaging with customers. With these steps in mind, you’ll be able to start planning out how the best way is to use each platform for your business’s unique needs! If you are looking for an effective social media strategy for your business, don’t hesitate to contact us at Reversed Out Creative.

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