The next generation of consumers is entering adulthood and will make up the bulk of the marketplace in 2022. Frequently called “Gen Z” or “Millennials,” these consumers have been online since childhood and have no fear of marketing through it. Social media in particular has been an institution for them since adolescence, and when they enter adulthood they expect to find everything they need online. In many cases that includes not only products and services necessary for daily life but also entertainment. Because of this expectation, any company that is not actively marketing online in 2022 will be left behind as consumers look elsewhere for what they need.
The average consumer has been online since they were eight years old; by then, they’ve already seen a lot of ads and spammy emails from businesses trying to sell them stuff—and there’s no reason for those messages to intimidate them anymore. They’ve grown up with social media as an institution in their lives; it’s only natural that these Next-Gen consumers would take to social media platforms like Facebook and Twitter as soon as they became popular enough for people outside college campuses (and even inside them) to use regularly.
The result? A generation of savvy shoppers who know how to use tools like Google Ads and Instagram Ads effectively because they’ve spent years being exposed to all kinds of marketing messages already!
The generation of people born between the mid-1980s and mid-1990s is what we commonly refer to as millennials. They were brought up with technology and therefore are more likely to use social media platforms like Facebook, Instagram, or Twitter on a regular basis than older generations of consumers who are less familiar with these platforms. But now we’re seeing a new wave of consumers coming into the market – this wave is called Generation Z (born between 1996 and 2010). Unlike millennials who came before them; Gen Z has had relatively little exposure to traditional advertising formats such as TV ads or billboards so they’re even less likely than their predecessors when it comes time to shopping around for new products or services from different companies offering similar products/services but at varying prices.
The average consumer has been online since childhood. They expect to find everything they need online, from entertainment to education, in addition to all of their favorite brands. This is why you should market your business on social media platforms like Facebook and Instagram—it’s where your customers are at!
Both Millennials and Gen Z have been using social media for more than a decade, and as a result, it’s one of their primary ways to interact with friends, family, and colleagues. It’s become so much of a part of their daily lives that they wouldn’t think twice about posting photos or videos on Instagram or Twitter.
In fact, because they’ve built up such a large following on social media—either through the use of hashtags or by posting content that people find engaging—they’ve managed to build up an audience who trusts them implicitly when they recommend products or services that they use themselves. For example, if someone asks what kind of laptop should I buy?, they will often give recommendations based on their personal experience using laptops over time (and maybe even link to Amazon).
Most companies won’t change their customer service policies just because customers can reach them on social media platforms like Facebook Messenger or WhatsApp. However, using social media channels to provide an alternative method of communication can be useful when your business is busy at certain times or when you have limited staff available in-person.
Because of this expectation, any company that is not actively marketing online in 2022 will be left behind as consumers look elsewhere for what they need.
While the platforms themselves may change over time, social media and AI are here to stay. As such, your business should consider using both platforms simultaneously (or at least one of them) to ensure its success in the future.
In order to achieve success with these two technologies together, you’ll want to make sure you’re using them properly. This requires an understanding of how each technology works individually before combining them together into a cohesive strategy for long-term growth and sustainability.
Social media will continue to be a necessary component of marketing. In 2022, marketers are going to have access to more data than ever before and will be able to use it in more ways than ever before. AI is going to have a big impact on social media marketing because it will change the way marketers use social media and change the way consumers use social media. AI is also going to change the way social media platforms are used; for example, Facebook has already started using its own artificial intelligence for content moderation and ad targeting processes.
Whether you’re a small business or large corporation with lots of clients, your goal should always be to reach as many people as possible. Your customers are everywhere and on every platform. You can’t afford not to be where they are!
For example, Facebook has already begun to incorporate AI into its platform. The “Blockchain” feature allows users to identify content that is newsworthy based on how many people have shared it or commented on it within a specific timeframe. This allows users to know what type of content they should post if they want their posts seen by large numbers of people rather than accidentally posting something irrelevant about their business or product. This can help save time when posting updates!
Many small businesses are already doing this too – one study found out almost half of SMB owners said they used AI-powered tools such as chatbots or virtual assistants (VAs).
It’s impossible to predict how these platforms and technologies will emerge, but one thing is certain – they will all be driven by artificial intelligence (AI).
AI is becoming so advanced that it’s almost impossible to predict how it will impact our lives in 2022. What we can say is that AI will enable us to do things better, faster and cheaper than ever before – including creating new social media platforms.
AI technology is on the cutting edge right now and over the next five years it will become more affordable and versatile than ever before. AI is already being used in many industries, including medical science, air travel, finance and law enforcement. There are even start-ups dedicated to creating digital assistants that are modeled after people you know personally!
AI has an incredible amount of potential when it comes to marketing your business in 2022. It can personalize each experience for your customers in ways that make them feel special, which can be really important when trying to get someone’s attention online nowadays.
AI is a powerful tool for marketers—even small businesses can incorporate AI into their marketing strategies and many of them already are. And as AI develops, it will only become more powerful!
We know social media marketing is changing and will continue to change. We also know that in 2022, there will be new platforms that make it easier than ever before to connect with your customers. But one thing will remain constant – the importance of reaching people where they’re at today with what they need tomorrow. If you need help creating a great marketing strategy that suit your needs, consider contacting us at Reversed Out Creative.
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