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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton January 2019
Accessibility, Strategy, Web Design

How Do I Make My Website More Accessible? 3 Helpful Tips

There are a lot of responsibilities when making your website. Making your website accessible is a big one. There are different disabilities that may affect how users navigate your website. Some of the most common are:

Vision Impairment: A partial or total inability to see.
Color Blindness: The inability to distinguish one or more chromatic colors.  
Hearing Impairment: A partial or total inability to hear.
Cognitive Disabilities: Limitations in mental functioning and some skill sets, such as dementia and dyslexia.
Physical and Mobility Impairments: This includes people with different types of physical disabilities.
Photosensitive Epilepsy: When seizures can be triggered by flashing lights or contrasting lights with dark patterns.
Becoming more aware of your website and your audience creates huge benefits for both your company and your customer segment. You instantly open up your website to a larger group of people. The more users you are able to connect to, the more your user base grows. Which in turn can help put you ahead of your competitors!

Becoming Keyboard Friendly

It’s important for your website to be able to work without the use of a mouse. This will help your website become more accessible to those unable to use a mouse or trackpad. Many assistive technologies rely on navigation using only the keyboard. A common way to move throughout your page would be through the “Tab” key or the “Arrow” key. To get more advice on how to make your website more keyboard friendly consider contacting a professional to help you!

Carefully Picking Color

In a previous blog, we discussed how important color theory is to your brand and your website. Here is another example of how your color scheme can hold a huge significance to your website. People perceive color in different ways, because of this you need to make sure the colors you choose easily distinguishable. Become aware of the different types of colorblindness, such as red-green colorblindness, blue-yellow color blindness, and complete color blindness. There are disabilities other than color blindness that benefit greatly depending on the color scheme you choose too!

Using Headers to Structure your Content

Carefully organizing your content with headers makes your site much easier to understand. This will allow people who use screen readers to understand and interpret your pages. A screen reader is a generic term for a software application that helps people with visual impairments to use a computer.  Making sure your headers are organized and well formatted helps people who use screen readers better understand what you are trying to convey on your website. 

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