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Google is known for updating its algorithm on a regular basis. This is the reason why it is essential for everyone to keep themselves updated with all the changes, especially if you want to be the best at it. Hands down, Google has become a lot smarter than ever. In this article, we are going to share some facts with you about keywords, mainly – Are keywords still important today? 

So, if you are looking for answers to the question – Is the importance of keywords the same or not? Let’s get right to it!

Why do keywords matter so much in SEO?

Keywords are the primary phrases that are used by consumers while searching for a product or service. As many of you might be aware – there are several different types of keywords including –

• Branded keywords
• Non-branded keywords
• Brand + geography
• Brand + product
• Local and global

Ways in which keywords hold importance in SEO –

Here, in this section, you will discover some of the reasons why you should keep paying attention to keywords, starting from being a good indicator of user intent, finding new opportunities, identifying the right set of targeted audiences, to driving more and more traffic to the website. You will find details of all these points one by one.

So, let’s dive right into it.

1. Identifying and Targeting the User Intent

When it comes to keywords, one thing to remember here is that they are directional. Meaning they give good clues about the intent of the user surfing the Internet. The challenge, however, is to find the link between the index system as well as the end-user intent. One thing to focus on here is to find out all the possible ways in which people can search for one thing online. This is where keyword research jumps in. You can search for the keywords using advanced query expansion technologies. So, if you are wondering if keywords are still important, they definitely are since they help you target all the different user intents of people.

For a better understanding, let’s get into an example. 

If you want to sell a product or service, it is important that you focus on transactional keywords rather than any other kind. So, clearly, finding the user intent is important.

2. Driving More Traffic to the Website

Another reason why keywords hold importance is that when it comes to online marketing, driving traffic to a website is essential. This in turn can be done by researching for the most searched keywords and adding them to your website. Therefore, keyword research is very important for any business operating online.

3. Finding New Opportunities

Usually, during keyword research, one will find some unexpected results through which their service or product is being searched. Hence, it is not wrong to say that keyword research can help you find some uncommon and unusual opportunities for business.

4. Identifying the Right Set of Targeted Audiences

Keyword research along with competitor analysis will help you build a strong online business. In addition to finding the right set of keywords to target, this analysis will also provide you with an idea of the right set of targeted audiences. With the help of competitors’ keyword ranking analysis, you can get an idea of the content gap between yours and their website, providing the optimum opportunity for content to you.

Conclusion

These are some of the clear benefits of keywords that are here to stay. So, if you are wondering if you should still track keywords, the answer is – Yes!

Keywords still hold great value in helping businesses drive traffic, convert more, and make your business more visible. For enterprises with a huge number of products (keywords), we understand it is difficult to track each one of them. For this, we always suggest our clients focus on building a set of some golden keywords.  These must be the keywords that drive maximum revenue, traffic, and-or conversions. A mixture of these top keywords can help you understand and track your business’s position online.

In the end, we would like to say that it is definitely important to track the related keywords for your business to bring more conversions and traffic to your website. So, there is no question here that you should pay attention to keyword research in the coming year. If you want professional help with getting the right set of keywords to target and even track their performance, you can get in touch with us at Reversed Out Creative.

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