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Unlocking the Incredible Power of Video Marketing: Essential Trends & Breakthrough Insights for 2023

September 2023
Illustration of a laptop and video equipment highlighting the significance of video marketing in 2023.

Thanks again for visiting the Reversed Out blog for new and emerging marketing trends. This time we’re discussing video marketing strategy for your business and where it’s headed in the future.

You ever find yourself mid-coffee, lost in your feed, and suddenly hit with the realization, “Dang, videos have taken over, haven’t they?” Well, people hate to read and our attention spans are getting shorter so it’s no wonder. I started researching and thought, why not take a journey through the video marketing, where it is and where it’s going? I’ve got some quality info and statistics from research done at Oberlo mixed with some of our own insights below.

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1. The Video Marketing Invasion: Why It’s More Than Just Hype

So, you’ve probably noticed, right? Everywhere you look, there’s a video playing. On your social feeds, on websites, even in your emails. It’s like when everyone suddenly started wearing those chunky sneakers and you wondered if you missed a memo. Well, this is video marketing at work for whatever brand you’re being exposed to at the moment. It might not even look like marketing when you see it because it’s coming from an influencer.

In fact, 86% of businesses are now riding the video wave of video marketing. Crazy, huh? Gone are the days when a flashy infographic would get everyone talking. Now, it’s all about videos. But why?

  • It’s Personal: Ever had a video call with a friend and felt like they were right there with you? That’s the magic of videos. They bridge the gap, making brands feel less like faceless entities and more like that chatty neighbor you always bump into at the grocery store.
  • Too Much Info, So Little Time: Let’s face it, our attention spans? Not what they used to be. With the sheer amount of content thrown our way, something’s gotta give. Videos, with their mix of visuals and sound, have a way of cutting through the noise. It’s like when you’re at a party, and amidst all the chatter, you hear your favorite song playing. You notice.
  • Everyone’s Doing It: Not to sound like a teenager, but all the cool kids (read: businesses) are doing it. Platforms like TikTok and Instagram are all about videos. And if it’s good enough for them…
  • Who Doesn’t Love a Good Story?: Behind every video is a tale waiting to be told. Maybe it’s how a product came to be or a behind-the-scenes look at a brand. And we all know there’s nothing like a juicy story to get people talking.
  • Show Me the Money: At the end of the day, it’s all about the moolah, right? Videos are giving businesses some serious bang for their buck. It’s not just about hopping onto the latest trend; it’s a strategy that’s paying off, big time.

So, the next time you’re scrolling through your feed and come across a video, take a moment. Appreciate the strategy behind it. And if you’re in the business game, maybe it’s time to ask: Are you ready for your close-up?

2. Live Streaming: The Digital World’s Coffee Chat

So, picture this: I’m lounging on my couch, phone in hand, deciding to go live with my dog’s latest escapade—trying (and failing) to catch his tail. I thought, “Who’d want to watch this?” But boy, was I wrong! Within minutes, folks were tuning in, laughing and sharing their own pet tales. It was like having a coffee chat with friends, but through a screen.

But here’s the kicker: it’s not just me sharing these candid moments. Everyone’s jumping on this bandwagon. From your cousin in Texas showing off her salsa moves to that friend from college sharing his sunrise yoga sessions. Live streaming has become our new way to connect, laugh, and share.

Now, here’s a nugget for you: did you know the average person has about 9.5 streaming apps on their phone?

You know, it’s kind of wild when you think about it. Our phones, those little gadgets we can’t live without, have turned into our personal broadcast stations. And it’s not just the influencers or the celebrities; it’s everyday folks like you and me. From sharing a recipe mishap to a spontaneous karaoke session, we’re all in on this live streaming gig.

So, what’s fueling this live streaming frenzy? Simple. Authenticity. There’s no director yelling “cut” or a chance for a do-over. It’s just life, unfolding in all its messy, glorious unpredictability. Ever had one of those heart-to-hearts with a buddy, where time just seems to fly? That’s the vibe of live streaming.

If you’re ever on the fence about hitting that ‘Go Live’ button, here’s a thought: Somewhere out there, someone’s day might just brighten up watching your stream. Maybe it’s your infectious laughter, your epic guitar solo, or even your cat’s antics. Life’s full of surprises, and live streaming? That’s one of its sweetest ones. So, why not dive in and share a slice of your world?

3. Snack-sized Videos for the Win

You know that feeling when you’re rummaging through the kitchen, not quite hungry enough for a full meal, but just craving a little nibble? Enter the snack drawer. A couple of chips here, a chocolate square there, and you’re good to go. Well, the digital world has its own version of this: snack-sized videos.

Remember the days when we’d settle down with a bowl of popcorn for a lengthy YouTube tutorial? Yeah, those days are fading fast. Now, it’s all about getting our video fix in, what, 60 seconds or less? And honestly, who can blame us? With life zipping by, sometimes all we want is a quick chuckle or a speedy hack to get us through the day.

Enter platforms like TikTok and Instagram Reels. They’ve mastered the art of the digital snack. Quick, punchy, and straight to the point. It’s like they’ve tapped into our collective consciousness and realized: “Hey, these folks are busy, but they sure love a good video!”

And the best part? The creativity is off the charts! From dance challenges to DIY tips, from heartwarming stories to hilarious pranks, there’s a flavor for everyone. It’s a smorgasbord of content, and we’re all here for it.

So, next time you find yourself with a minute to spare, why not dive into the world of snack-sized videos? It’s a treat for the senses, and trust me, once you start, it’s hard to stop. But hey, who’s counting? Happy snacking!

4. Mobile: It’s Not Just About Calls Anymore

So, picture this: I’m chilling on my couch last week, trying to catch this viral dance video everyone’s been raving about. But guess what? It looked like a pixelated mess on my phone. Major bummer, right? It got me thinking, in this day and age, if your video content isn’t optimized for mobile, you’re basically throwing a party and forgetting the music.

Here’s why mobile is the real deal and why video marketing is so huge on our devices:

  • Rising Usage: As of 2023, the average American has about 9.5 video streaming apps on their phone. That’s a whole lot of binge-watching on the go!
  • Livestream Popularity: Live streaming isn’t just for desktops. With folks having around 80 apps on their phones, over 10% of these are dedicated to video streaming. That’s a lot of real-time action in the palm of your hand! This is how they reach so many people with social media video marketing.
  • E-commerce Meets Video: Ever seen a product in a video and thought, “I need that!”? Shoppable videos are making waves, allowing users to buy products directly from video content. And where’s everyone shopping? On their phones, of course and we must adapt to new video marketing strategies.
  • Short and Sweet: Platforms like TikTok and Instagram Reels are all about those quick video snacks. Perfect for when you’re waiting for your coffee or pretending to listen in that Zoom meeting (we’ve all been there). It’s video content marketing at it’s finest.

5. Keepin’ It Real with Genuine Content

Alright, so let me paint a picture for you. I stumbled upon this video the other day, right? It’s this adorable grandpa, probably in his 80s, grooving to a 90’s jam like he’s back in his heyday. It wasn’t polished, no fancy edits, but man, it was everything. It got me thinking about the charm of user-generated content in our digital world.

Here’s why genuine content is the real MVP:

  • Relatability Overload: Remember that feeling when you find a meme that’s so you? That’s the power of user-generated content. It’s like peeking into someone’s life and thinking, “Hey, me too!”
  • Trust Factor: According to some nifty data from Oberlo, videos made by regular folks on platforms like YouTube get up to 10 times more views than branded content. Why? ‘Cause trust isn’t bought; it’s earned.
  • Sales Boost: Here’s a fun fact: users who land on a site via genuine content like a review video or a personal story spend twice as much time there. And guess what? They’re also 184% more likely to hit that ‘buy’ button. Cha-ching!
  • The Beauty of Raw Moments: It’s the unplanned giggles, the unexpected dog barks in the background, the “oops” moments. It’s life, unfiltered and unscripted. And there’s something incredibly magnetic about that.

6. Let’s Get Interactive, Shall We?

Okay, so remember those “Choose Your Own Adventure” books from back in the day? The ones where you’d flip to page 57 to fight the dragon or page 102 to sneak past it? I was a big fan of those when I was a kid. Interactive videos are the digital version of that thrill. It’s like being handed the remote control and told, “You’re in charge now.”

Here’s the scoop on why interactive videos are the bee’s knees:

  • Engagement Overdrive: Instead of just passively watching, you’re clicking, choosing, and interacting. It’s like the difference between watching a cooking show and actually making the dish. One’s fun, but the other? Oh, it’s an adventure.
  • Personalized Experience: Ever watched a video and wished you could dive deeper into a topic? With interactive elements like quizzes or polls, you can! It’s like customizing your own digital journey.
  • Sales Game-Changer: Picture this: you’re watching a fashion video, and you spot the perfect pair of shoes. Instead of hunting them down later, interactive videos let you click and shop right then and there. It’s like having a personal shopper, but digital.
  • Data Goldmine: For businesses, these videos are a treasure trove of insights. Which options do viewers click on most? Where do they drop off? It’s like having a crystal ball into the viewer’s mind.
  • Keeping It Fresh: With so many possible paths and outcomes, one can watch the same video multiple times and have a different experience. It’s like re-reading a favorite book and discovering new details each time.

7. AR and VR: Stepping into the Future, Literally

So, picture this: My cousin, decked out in his VR headset, was so engrossed in his virtual dragon-slaying mission that he forgot about, well, reality. Result? A hilarious (for us) crash into the living room wall. But, clumsy cousins aside, it really hammers home a point: AR and VR aren’t just buzzwords anymore; they’re game-changers.

Why’s everyone so hyped about AR and VR? Let’s break it down:

  • Next-Level Immersion: Remember when 3D movies were all the rage? AR and VR take that experience and crank it up to 11. It’s like being plucked from your couch and dropped straight into a movie scene.
  • Beyond Gaming: Sure, VR games are a blast, but it’s more than that. Brands like IKEA let you visualize how a sofa would look in your living room, and L’Oreal? They’re letting folks try on lipstick shades without the mess. It’s like window shopping, but way cooler.
  • Learning Gets Fun: Imagine exploring the pyramids of Egypt or diving deep into the ocean, all from your classroom. With VR, those field trips aren’t just fantasies. It’s like having a magic school bus, minus the singing lizard.
  • The Numbers Don’t Lie: In 2023, the AR and VR market is sitting pretty at $31.12 billion. And guess what? It’s predicted to soar to $52.05 billion by 2027. That’s not just growth; that’s a rocket launch!
  • Connecting in New Ways: With the world going all digital, AR and VR are bridging the gap, making virtual interactions feel almost… real. It’s like having a coffee chat, but in a futuristic cafe on Mars.

8. Shoppable Videos: The Future of Retail Therapy

Alright, so here’s the scene: I’m lounging on my couch, munching on some popcorn, and watching this influencer strut her stuff in the trendiest outfits. And there they are, those killer heels, winking at me from the screen. Old me would’ve sighed, made a mental note to hunt them down later, and probably forget. But now? A quick tap, and boom, they’re in my cart. Welcome to the magic of shoppable videos!

Why’s everyone buzzing about this? Let’s dive in:

  • Instant Gratification: See it, love it, get it. No more pausing, screenshotting, or scouring the web. It’s like having a personal shopper right in your video feed.
  • Retail’s New Best Friend: For brands, it’s a dream come true. Videos are engaging, and when viewers can shop directly? Ka-ching! Sales skyrocket, and cart abandonment? That’s old news.
  • Interactive Experience: It’s not just about passive watching anymore. Viewers are in control. Want to know more about that handbag? Tap for details. Curious about reviews? Swipe right. It’s like exploring a digital mall, one video at a time.
  • Data Speaks Volumes: Remember when I mentioned the rise of shoppable videos earlier? Well, engagement rates, especially click-throughs and conversions, are outperforming traditional display advertising. It’s not just a trend; it’s a revolution.
  • Brands Are Jumping In: Companies are catching on fast. US tech firm Clinch, for instance, is helping brands add these shoppable features, and the demand is soaring. It’s like the gold rush, but for the digital age.

9. Virtual Events: Because Why Not?

So, picture this: I’m in my PJs, sipping on some iced coffee, and attending my buddy’s baby shower. Sounds odd? Welcome to the age of virtual events! And let me tell you, it’s not just about dodging awkward small talk or avoiding those double-cheek kisses. There’s a whole world of perks here.

Why are these digital shindigs catching on like wildfire? Let’s break it down:

  • Global Guest List: Got friends in Tokyo, family in London, and a cousin in Sydney? No problemo! Virtual events are breaking down geographical barriers. It’s like hosting a global house party, minus the jet lag.
  • Cost-Effective: Remember the days of booking venues, catering, and fretting over decor? With virtual events, your wallet can take a breather. Plus, think of all the pizza you can order with the savings!
  • Flexibility Galore: Want to host a midnight masquerade or a sunrise yoga session? The digital realm doesn’t judge. It’s all about what floats your boat.
  • Eco-Friendly: No travel, no waste, no fuss. Mother Earth gives virtual events two green thumbs up!
  • The Data Dive: Post-event blues? Dive into insights! Who attended, which sessions were a hit, what topics sparked interest? It’s like having a crystal ball for event planning.
  • Remember the Pandemic?: COVID-19 changed the game. With restrictions and safety concerns, virtual became the new norm. And guess what? People realized they kinda loved it. No traffic, no dress code, and yes, PJs all day!

So, What’s Our Next Move?

Ever feel like you’re trying to dance through the video marketing rain without an umbrella? Yeah, it can get messy. But here’s the good news: At Reversed Out Creative, we’ve got you covered, literally. Think of us as your dance partner, leading you through the twists and turns. From crafting the perfect website to mastering the SEO tango, we’re here to groove with you.

Citation: Oberlo. (2023). “10 Video Marketing Trends.” Retrieved from

Key Takeaways

  • Videos? They’re like the avocado toast of marketing. Everyone’s loving it.
  • Live streaming? Think of it as the open mic night of the digital world.
  • Short videos? They’re the quick coffee breaks we all need.
  • If your videos aren’t friends with mobiles, it’s time for an intervention.
  • Realness in videos? That’s the secret ingredient. Trust me.


Ever tried explaining a complex recipe over text? A tad tricky, right? Videos are like the live demo. They’re engaging, visual, and can convey emotions and information in a snap. Plus, in this fast-paced world, who doesn’t love a good visual story?

Think back to the last time you got lost in a YouTube rabbit hole. Videos have this magnetic pull. They can show, tell, and evoke feelings all at once. It’s like having a chat with your audience, but with graphics, music, and sometimes, cute cats.

Well, 2023 isn’t playing around. With tech advancements and shorter attention spans, videos are the golden ticket. They’re like the Swiss Army knife in the marketing toolkit – versatile, impactful, and oh-so-relevant.

Picture this: a world where virtual reality meets daily shopping or 3D tutorials. We’re on the brink of a digital revolution, and videos are leading the charge. They’re not just a trend; they’re shaping how we’ll communicate, learn, and even shop in the future.

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