Building your business online is something that every business struggles with today. Although there are several different digital marketing resources available online for small businesses, most businesses, however, are unaware of these resources. We all know why you should invest in digital marketing seeking businesses growth. Today, we have decided to list some of the most efficient, effective, and free digital marketing tools that every startup should use.
Fun Fact – Did you know that there are around 28 million small businesses that are presently running in the USA? What is even more fascinating is that the number is growing day by day. If you are planning to kick-start your own business, there is no better time to start. Those who wish to start a small business must go through the list of best online businesses in 2022.
Every startup and small business owner is well-aware of the role that digital marketing plays in the growth of their business. We have even discussed it several times in our blogs. Many startups know about this fact, but still, due to lack of funds or resources keeps them from investing in digital marketing. Apart from digital marketing, there are many things you must know if you are running a business in the USA.
You should also check our guide on kick-starting your business.
Today, we are going to share some really great resources that can help you make your business digitally sound without having to exhaust your funds.
So, let’s get to the list right away…
Google Analytics is probably the most important and integral tool for small businesses. It is the tool without which you will not be able to measure the performance of your business website online. Be it a startup or an enterprise, Google Analytics is a must-have tool. A good thing about this tool is that it is free and very easy to install. It only takes a few minutes to add the Google Analytics code to your website, allowing it to gather information on its performance of it.
Unlike what most people believe, Google Analytics is not just a traffic measurement tool. There is a lot more to it than this. With this tool, you can look at statistics such as the origin of traffic, high traffic pages, and more. Using this information, you can formulate an optimized strategy.
Mailchimp | An Effective Email Marketing Tool
Another very effective and useful online marketing tool for startups and small businesses is – Mailchimp. Everyone who has even brief knowledge of email marketing is aware of this tool. Email marketing has been around for a long time. Although it is one of the traditional techniques of online marketing, it is still one of the most effective. Thanks to tools like Mailchimp, email marketing has become very convenient and easy to use.
Fun Fact – Do you know that around 205 billion+ emails are sent every day?
Mailchimp is a complete email management solution that makes it easier for businesses to handle their email marketing task. This tool comes with 40 features like social media sharing buttons, personalized contact forms, professional email templates, and more. Each and every feature is designed carefully keeping in mind the goal of making email marketing more fun and effective.
We all know how important social media marketing is for businesses. Luckily, there are several social media marketing channels available today. Where it might seem to be a blessing, it turns out to be a challenge for businesses to manage all of these channels at once. Buffer is the tool that is designed to make the task of social media marketing easier and less time-consuming.
Buffer will help you streamline your social media presence while helping you brand your business.
Another very fascinating tool for small businesses is – Canva. This is a design tool that has helped non-designers become designers. With so many different templates and features, anyone can design a graphic to promote their business. Right from social media content designing, making posters, to creating presentations, you can do everything using this tool.
These are some of the best online marketing tools and resources that you can take advantage of if you own a business and wish to create an online presence. With these tools, you can at least kick start creating and implementing a digital strategy for your business.
Luckily there are several digital marketing companies like us at Reversed Out Creative, when hiring, you can fuel your business’s digital marketing strategy. At Reversed Out, we have access to all the necessary marketing tools and resources which can help your business build a strong online presence.