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Optimize Your Website for Personalized Search Using These SEO Best Practices

March 2020
SEO best practices

With SEO best practices, businesses of all kinds can ensure a higher ranking for their sites. SEO is one of the best digital marketing strategies if you want your website to score better on the search engine result pages (SERPs). The higher you rank, the greater the chances are of users clicking on your link, which translates to increased traffic. 

At Reversed Out Creative, an ad agency in Covington KY, we have successfully employed SEO best practices on all kinds of processes. This has given us a unique perspective on how websites can be optimized for a personalized search using search engine optimization techniques. Here are several tips we can share:

Make sure your title tag contains the primary keyword

This cannot be ignored since Google even shared that it’s quite important to use high-quality titles on your site pages. For the best results, you have to make sure that your title tags contain the primary keyword.

It’s even better if you can start your title with the target keyword. The title tag lets the search engine know what your page is all about and the kind of content it has. However, it is crucial to note that every page must have a unique title tag.

Have compelling meta descriptions that contain keywords

Meta descriptions tell users what the content of your page is about and what to expect if they click on it. In short, it lets visitors know if your page will showcase the content they are looking for. 

It is essential that you have a well-written, concise, and compelling meta description that puts forth a reflection of the composition of your page. A good meta description is usually 150 to 160 characters long and contains keywords that users often search for.

Make sure that every content on every page is original and unique 

If you want to rank high, every page on your site must bear unique and original content. This includes the titles, meta descriptions, landing pages, image alt text, and more. Google has even warned that duplicate or near-duplicate versions of the same content on different pages across your site will affect your ranking.

Avoid keyword stuffing 

A huge mistake that many professionals in digital marketing make are stuffing keywords in their content. You may think that using targeted keywords many times across your page will boost your ranking, but it does the exact opposite. Keyword stuffing often means low-quality content that looks spammy, and this adds no value to your ranking or your brand.

Make use of internal linking with anchor text 

Internal linking means that you provide a link with an anchored text that will direct the user to another page on the same website. This is included in SEO best practices since it is quite helpful when it comes to strengthening keywords internally. It also assists users with navigating around your site easily. This lets search engines know that the page contains content relevant for that keyword or keyword phrase.

For SEO best practices that deliver visible results contact Reversed Out Creative today!

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At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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