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SEO for Manufacturers | Why & How Is It Different From Basic SEO?

August 2021
seo for manufacturers

In this article, we are going to discuss with you some of the great tactics that work wonders when you are doing SEO for manufacturers (manufacturing companies). The main reasons for doing SEO for your manufacturing company are the same as any other company – ranking higher on the search engine, getting more branding, selling more products, building a brand, and reaching more potential customers.

Now that we know that SEO is important for a manufacturing company, we are going to discuss with you different SEO tactics that would work wonders and help your business grow. Below, take a look at some points that will help you understand how to build a strong SEO strategy for your manufacturing company.

Tips to follow while doing SEO for manufacturers

  1. Know your audience before strategizing SEO for manufacturers
  2. Choosing the right target keyword
  3. Optimising Meta content
  4. Clean 404 Pages

1. Know your audience before strategizing SEO for manufacturers

When it comes to doing SEO for a manufacturing company, you need to understand one thing – your audience. Like any other business, to create an SEO strategy, you first need to understand your target audience. Creating a buyer’s persona is essential for building an SEO strategy that works. To do so, you need to go beyond the demographic analysis and move to find the exact pain points of your audience.

2. Choosing the right target keyword

The second thing to do when it comes to doing SEO for manufacturers is to determine the right set of keywords. While performing keywords research, you must use both words and phrases defining your business. This is where the buyer’s persona you have created will help you. One way to know what your customers are searching for is by talking to existing customers.

During your keyword research, you will find that there are both short-tail and long-tail keywords. Short-tail keywords are the keywords that have high search volume and high competition. Since it has high competition, it is difficult to rank for these kinds of keywords. Whereas the long-tail keywords are usually the keywords that have high volume and low competition and are comparatively easier to rank.

Just to give you a better understanding here are a few keywords that you must target if you are into selling “industrial equipment”.

  • Buy industrial equipment
  • Purchase industrial equipment
  • Best industrial equipment online
  • Industrial equipment shop online

To learn more – here is the list of best keyword tools available in the market.

3. Optimising Meta content

The next thing you need to do is optimize the online content for the targeted set of keywords. To optimize the content on the website, you need to work on meta-title and meta-description.

Meta-Title – is the title that appears on the SERPs (Search Engine Results Page). A good meta-title needs to have a focused keyword in the beginning. The length of the meta-title is 160 characters.

Meta-Description – is the webpage summary that appears below the meta-title. It is one of the most important components of SEO. Through meta-descriptions, you can push the customers to click on the link. So, it is important that you keep it crisp and clear.

4. Clean 404 Pages

The next thing you need to do while working on SEO for manufacturers is to clean all the 404 error pages. If you have left the pages on the site that have 404 errors, you need to immediately delete them or redirect them to functioning ones. For redirecting the URLs you can use 301 redirects. This will literally redirect the users to the targeted ones.

Bottom Line

In conclusion, we would like to say that SEO for manufacturers is equally efficient as it is for any other website. There are many things that you need to know when it comes to SEO for manufacturing companies. Since the SEO strategy for manufacturing companies is different, it is wise to hire a professional to do so. We at Reversed Out Creative have a team of professionals who specialize in providing SEO services for manufacturing companies. So, if you need help, all you need to do is contact us.


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