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If you want your business to grow in the best direction, you should not miss out on any opportunity. You should not ignore even one aspect of your marketing strategies. This is because you never know what aspect or field will bring you profits. You will most probably be aware of Instagram, a social media site. With its growing popularity and active users, it is hard to ignore such a sensation. With the advent of Instagram and new features with every update, people are going crazy over it. You can make the most out of this as Instagram marketing is the new normal.

If you already have a business page on Instagram but tend to ignore it, you are going in the wrong direction. We understand that spending time on social media might not seem like a good idea to grow your business, but it actually is. You should dedicate a proper set of time to ensure that your page is updated with the best content possible.

Reasons Why Instagram Page Is Important For your Business?

If you are still not sure about Instagram marketing, we are here to convince you. Mentioned below are some reasons why you should not ignore your business’s Instagram page.

1. Know The Statistical Facts

Are you aware of the exact statistical facts of Instagram? It is the second most downloaded application through the app stores. 1 billion people are the minimum number of users that use Instagram on a monthly basis. Stories on Instagram are visited daily by 500 million users.

Every day, at least once 63% of users log into Instagram. A business profile on Instagram is visited by 200 million people every day. Keeping these statistics in mind, think about the profit you will be able to gain. You can ensure the best for your business through Instagram marketing.

2. Active Users

One of the most famous social media that has millions of active users every day, Instagram cannot be ignored. If you look at it in a way it will only increase your prospects of Instagram marketing. If you keep your business’s Instagram page active every day and don’t ignore it, at least thousands of people will be looking at your content daily.

That is a huge number of people. You don’t want to lose this. Even a small number can make you the most profits as they all will be potential customers for your future as well. People do not only look for websites online but they also search for them on social media as this allows them easy access.

3. Target Small Audience

As a growing business, you should always start with a small audience. You do not have to worry about your followers in the beginning. You will gain more followers once you have made your point clear and people like your services. But in the beginning, even if you have 2-3k followers, they are more than enough. This is because these 2-3k followers will be interested in your product and will bring you potential business.

Even if you have more than 10k followers on other grounds, they won’t benefit your Instagram marketing as more than half of them will not even be interested. So, even if you have a small number of followers, you should not miss out on the opportunity and ensure the best for your business.

4. Regular Stories on Instagram

Even if you are unable to post daily, the least you can do is upload stories on Instagram regularly. This will allow your followers to see and share content about your stories. You have the added benefit of increasing your followers as your followers are most likely to share your stories if they like your content with other friends or family.

For your business to gain huge attention, Instagram stories are one of the best methods possible in Instagram marketing. This is because almost half a billion Instagram users spend their time on stories. Brand stories are also said to have an 85% success rate. You cannot ignore your business page if there is such a high rate of success involved.

5. Advertisement on Instagram

You can easily combine the networks of Instagram and Facebook by using the information provided by both social media. Instagram marketing can be taken to the next level if you ensure that you are working in the right direction. If you want a formal entity, you can make use of the Business Manager that is available on social media.

This will allow you to track clicks and purchases on your website once you run your advertisement through it. Not only this, but you will also be able to create warm or cold audiences that will help determine the area you work the best in. This way, you can make the most out of advertising on Instagram as it provides you with various opportunities and benefits.

6. The rate for Instagram’s Engagement

Are you aware of the fact that Instagram’s engagement rate is the largest compared to other social media platforms? Even the average rate of engagement on Instagram is 3%. You can bring your rate to an increased level of 5+%. To ensure this, you will have to increase your Instagram marketing. Not only this, but you will also have to ensure that you are uploading and sharing those media that will provide you an edge over the others.

You have to make people like and trust you. For this reason, ignoring your business page on Instagram is not a good idea. Give your page the best available and possible content to increase your market. To do this, you will have to ensure that you are spending more time and uploading more content on your business page.

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7. Growth Organically

If you want your business to grow organically and fairly, Instagram marketing is one of the best ways to do so. Your growth will eventually be assessed on the basis of your engagement and the content that you upload. You will get noticed the most and followed more if you upload content that people like. If you want to grow in the right direction, you will have to work in a proper framework and make those strategies that will bring you the most audience.

This will also help you to bring the audience that is actually interested in your product. This will help you start low and reach higher levels. Even if you start at low, you will be easily able to achieve higher levels as the success rate is immensely high.

8. Instagram Hashtags

If you are not already aware of it, the hashtags that you commonly see or use, work the best on Instagram. To make the most out of your hashtags, you will have to spend some time. You will have to carefully analyze the data and look for those hashtags that are more visited or noticed by users. In this way, you will be able to make use of those hashtags that will bring the most out of your content and followers.

If you want, you can even create your own hashtags for Instagram marketing. Using hashtags will allow people to easily view your content and find it amongst the million other business accounts. However, you should keep to a few hashtags only and not make use of many in your post as this can make your followers lose interest.

9. Direct Messages

Another way you can take your Instagram marketing to a new level is by using direct messages that are available on social media. You will easily be able to contact your followers and follow those who are on your subscription list. Not only this but also because your customers and followers will be able to directly have a conversation with you, it will increase their trust and belief in you.

You can make use of this feature to the best possible level. If someone has any query or is in doubt about your services, he/she will be able to directly contact you. There is no better way than talking with your potential customers directly. This is also one of the best ways that will make your business known.

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10. Categories

If you have a look at the explore page on Instagram, you will find that there are different categories made like food, traveling, business, DIY, etc. These categories show those posts that are most visited or popular with the users. If you upload interesting content and stories and are visited by many, you can easily make your business known in the category. It will be easier for people to follow you and take a look at your content and stories.

To ensure this, you should ensure the most interesting and attractive content. This will immensely help you in growing your business through Instagram marketing. Ensure that you are engaging with your page well enough to bring you to the category.

11. Reliability

Social media has billions of users for a reason. You should not worry about if the reliability of Instagram. If billions of others can rely on it, so can you. If you do not believe in this, you can see it for yourself once you get results. You will be able to rely on information that is provided by Instagram, as it is made out of careful analysis and data.

You can also rely on Instagram for more followers and growth in the business. Many small businesses have started and gained popularity and immense profits through Instagram. You can do the same. Taking risks is better than taking no step at all. You will only get positive results in Instagram marketing if you ensure the best and put in your hard work to it.

12. Technology

There is something new and interesting you will find after every update that Instagram makes. This is because they make use of the latest technology and software to ensure the best for their users. Why not do the same with your business? You already have access to the latest technology and software for your business. Use it for Instagram marketing too.

Making use of new software and creating unique content will attract many customers. This will also give you an edge over the others. People love trying new things and are attracted to unique content. You can make the most out of this and attract more potential business.

13. Trends

Because there are billions of active users every month, Instagram never goes out of trend. Not only is it constantly trending, but it also tells us about trends that are currently in vogue around the world. You will be able to assess trends as there are many famous personalities like actors, singers, models, influencers, etc., who have their accounts active. Not only this but you will also be able to make use of those trends that are famous with the public and use those trends to attract your customers.

14. Cost-Effective

You can ensure the best Instagram marketing even under a cost-effective budget. All you have to ensure is that you have reliable software with the latest technology for you to create the best and unique content. You will be able to reap so many benefits and profits for your business under cost-effective methods. This is one of the major reasons why you should not ignore your business page on Instagram. You might already be aware of your expenditure while using other methods for marketing your services. Compared to that, the expenditure that will go into marketing on Instagram is nothing.

Benefits Of Instagram Page

You can reap many benefits if you do not ignore your business page on Instagram. Not only this, but you should ensure that you are making the most out of it by uploading interesting and unique content. You can immensely profit through various ways.

• Gain potential customers for both the present and future even if it is a small number.
• Make your business known to millions of people. You will be able to reach millions of people and gain their likes and trust.
• Ensure the best Instagram marketing under cost-effective methods. If you are not making use of these benefits then you should do so.

What are the common mistakes you should avoid in Instagram marketing?

Not only is not ignoring your business page on Instagram important, but what is also important is that you are not making common mistakes. Business owners make various common and silly mistakes that lead to low popularity and results. To ensure the best of your Instagram marketing, have a look at the below-mentioned common mistakes that you should avoid.

• To ensure quality over quantity, make sure that you are not buying likes and followers. People will lose their interest and trust in your services if they find out the truth.
• You should ignore using content that is made of low-quality images or videos. Ensure that you are using high-quality and resolution for your images and videos to attract a greater audience in Instagram marketing.
• While you should not completely ignore posting content, you should also avoid posting too much content. You should keep in mind that regularly does not mean daily. Post only when it’s required.
• Hashtags can bring you many likes and followers. However, you should avoid using too many hashtags.
• Upload interesting and unique content to your business Instagram marketing page. Boring content always makes a business lose followers and likes.
• If you have a separate online website or offline platform, you should ensure that you are maintaining a well-developed consistency while keeping it unique. Different themes and uneven consistency will make you lose followers.

You should take special care that you are not making the common mistakes that are mentioned above. Avoiding these mistakes will help you to make the most out of your Instagram marketing without the fear of losing important aspects like popularity, audience, etc.

Final Verdict

These are some of the many reasons why you should not ignore your business page on Instagram. While you might just see these reasons as facts, you will actually get to see positive results if you act on these. These reasons are not just ways to convince you that you should not ignore your Instagram page, but they are also tips for you to ensure the best for your Instagram marketing.

You should not miss out on any opportunity and make the most out of every aspect to ensure that you are covered from every angle and doing the best for your business. In the present day and trends, ignoring your business page on Instagram is definitely not a good idea.

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