1. You Rarely/Never Update Your Website A couple years ago, you decided it was time for your company to open up and get a website made. Your site was extremely helpful in bringing new clients to you, and was always complimented on how easy it was to use. Now, years down the road, you’ve noticed
One of the many situations we run into with clients is a limited perspective on what their website should be doing for their business. Many times they are just focused on “I need a website….now.” Understandable, but there is much, much more to your website than being present in the digital world. Your website is
When it comes to mobile, every brand has unique needs and user requirement goals. A mobile strategy is critical to the creation of a good user experience. Responsive web design is just one part of a complete mobile strategy. The other piece to the mobile puzzle is the experience of a native mobile app. As
Trust Building The digital marketplace is a fascinating place to run a business, large or small. In many ways, regardless of size, any business has the ability to run with the big dogs and grow a business online. The advantage a big company has in the digital world is name recognition. That recognition is interpreted
1. Gain Traffic with Advertisements Whether you’re using billboards, social media, or commercials to advertise, building your brand and getting your site in front of people is key to getting more digital traffic. Advertising can bring in people from so many different places. Buying ads on social media, or paying to boost your post may
What is customer retention? Those in the marketing and advertising industry know, it is generally more expensive to create a customer than keep one. Customer retention refers to the actions companies take to reduce the number of customers they lose. There will always be a transition of clientele. The goal is to retain as many
1. Price is questionable On average, web design services for a small company can range anywhere from $1,000 to $10,000, depending on the functionality of the site. Why the large variance? Obviously, the size and functionality, but quality of the web designer can be something to consider. A basic rule of thumb to use is,
Branding yourself is your first step to getting on top of the digital world. Ask yourself: Why does your brand exist? What does your brand do? What is your brand’s story? What kind of message are you trying to send to the audience? Your brand is your logo, your attitude, how you present your products,
Getting Google Banned In the digital world, we may say “Content is King”, but search engines can overthrow a websites monarchy and “ban” websites. What does it mean to your business to have your email or site Google banned? Basically, search engines govern the digital domain with an iron fist based on a group of
SEO SEO, or search engine optimization, is the process of optimizing your web site so people can find your website from search engines. The more optimized your website is to meet these types of searches, the better your SEO. Greater SEO will increase your sales without increasing your marketing costs by bringing in a larger
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