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Google Search Console: The Essential Guide to Elevate Your SEO in 7 Steps

June 2023
Team analyzing SEO metrics using Google Search Console

In the digital age, managing a website without a comprehensive understanding of its performance is like sailing a ship without a compass. One tool that can serve as your North Star in this vast ocean of data is the New Google Search Console. This essential guide will walk you through seven key steps to elevate your SEO game using this powerful tool.

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1. Why Use Google Search Console?

Knowing how to harness the might of search engines is crucial in today’s environment, when a company’s online presence can make or break its success.
Google Search Console plays a key role in determining how well your website performs in Google’s search results.

It’s more than just a tool; it’s a mighty dashboard that can propel your SEO, putting you in charge of how your website interacts with Google. You may improve your website’s visibility in Google’s search results by learning more about the search engine giant’s perspective on your site and the reasoning for its rankings.

Google Search Console’s in-depth analysis is what makes it so valuable to website owners.

Tip 1: Embrace The Full Spectrum of Data

Google Search Console gives you access to a plethora of information about your website.

The data accessible is broad and may have a significant influence, including how well your site does in search, which pages are most viewed, which queries are bringing the most traffic, and how well your site is adapted for mobile devices.

This data not only informs decisions around website optimization and content strategy but can also guide technical aspects of web development. For instance, identifying crawling errors can help your development team rectify issues that may be preventing Google from indexing certain pages. Similarly, understanding which keywords are driving traffic can guide your copywriting team in creating more targeted, effective content.

By embracing this full spectrum of data, you essentially acquire a secret weapon in the battle for search engine supremacy. Google Search Console is like having your personal guide into Google’s inner workings, showing you precisely how your site is performing. It’s an absolute goldmine for those aiming to boost their site rankings and make tangible improvements.

By analyzing, interpreting, and acting upon this data, you can guide your website towards more organic traffic, better visibility, and ultimately, success in your digital marketing efforts. The first step, however, is understanding the immense value that Google Search Console brings to your digital strategy, and then learning how to leverage this tool to its maximum potential. This guide serves as a compass to navigate this complex yet rewarding terrain.

2. Setting Up Google Search Console

People always want to understand how to set up google search console. Diving into the world of SEO and website analytics might seem intimidating at first, but setting up Google Search Console is anything but. With a straightforward process and no price tag attached, this indispensable tool is both accessible and budget-friendly. Whether you’re a seasoned SEO professional or a small business owner looking to improve your website’s performance, The Google Search Console dashboard is your ticket to a wealth of actionable insights.

Tip 2: Easy Setup and Verification

Setting up a Google Search Console account begins with adding a property, which in layman terms is the website you want to manage. This could be your business’s primary website, a blog, or even an app development project. The wealth of Google Search Console tools are versatile and can handle different types of digital properties.

Are you ready to start with Google Search Console? If so, here’s a friendly guide to get you on board:

  1. Firstly, if you don’t have one already, establish a Google account. This is your gateway to setting up your Google Search Console.
  2. Next up, head over to the Google Search Console home page. Look for the ‘Start Now’ button and click it. Naturally, you’ll need to sign in with your Google account as most Google services require.
  3. Once inside, it’s time for action. You’ll want to add a new ‘property’—basically, your website. To do this, click ‘Add property’ and type in your website’s URL. Remember, include the full URL, with ‘http://’ or ‘https://’ at the beginning.
  4. Moving on, it’s time for ownership verification. This is a security step to ensure you’re the rightful manager of the website. You’ll find various methods to verify, from HTML file upload to using GA tracking code or even your GTM container snippet. The choice is yours and depends on your comfort level with tech and accessibility of your website’s code or domain provider.
  5. Once you’ve chosen a verification method, you’ll be given clear instructions. For instance, if you opt for the HTML file upload, Google will provide a special file to download and put into your website’s root directory.
  6. Done that? Great! Your next stop is back at the Google Search Console. Here, click ‘Verify.’ If all steps were correctly followed, you’ll be greeted with a confirmation message. That’s it! You’ve taken the first step to optimizing your website’s performance with Google Search Console.

And voila! You’ve successfully set up Google Search Console for your website. Now you’re ready to start diving into the wealth of data and insights at your disposal.

Remember, setting up and verifying your Google Search Console is just the start. It’s akin to laying the foundation of a house—the real work lies in using this tool effectively to build a robust SEO strategy and achieve your digital objectives. And that’s where we move to next, exploring how you can maximize your use of Google Search Console to elevate your SEO strategy. No more asking how to use google search console for SEO, let’s do it!

3. Understanding Google Search Console’s Key Metrics

Just like a car dashboard tells you about your vehicle’s performance, Google Search Console provides a set of key metrics that explain how your website interacts with Google’s search engine. From the number of clicks your website gets to how often it appears in search results, these metrics are your compass in the vast ocean of SEO.

Tip 3: Know Your Metrics, Know Your Audience

To navigate effectively, you need to comprehend what these key metrics signify. Each one provides a unique insight into your site’s performance and, crucially, your audience’s behavior. Whether you’re crafting a copywriting campaign or tweaking your web design, these metrics hold vital information. Let’s break them down:

  1. Total Clicks: This metric shows how often users clicked on your website in the search results. It’s a key indicator of how attractive and relevant your titles and descriptions are to potential visitors. More clicks mean higher engagement, so if this number is low, you might want to reevaluate your meta tags or the content you’re offering.
  2. Total Impressions: An impression is counted each time a user sees a link to your site in the search results, even if they don’t click on it. A high number of impressions but few clicks can indicate that your pages appear for relevant searches, but your titles or descriptions may not be enticing enough to prompt a click.
  3. Average CTR (Click-Through Rate): This is the ratio of clicks to impressions. A high CTR means that a higher percentage of people who see your site in the search results end up clicking on it. If this figure is low, consider optimizing your page titles and descriptions.
  4. Average Position: This metric refers to your website’s average ranking in search results. Lower numbers are better here—the coveted #1 spot is the holy grail. If your average position is high, you need to focus on improving your SEO efforts.
  5. Highest-CTR Queries: These are the search queries that result in the most clicks to your site. By identifying these, you can understand what kind of content or keywords resonate most with your audience. It’s like having a cheat sheet for future content strategy and copywriting tasks.
  6. Lowest-ranking Pages: This shows the pages that are performing poorly in terms of search ranking. Identifying these allows you to focus your efforts on pages that need the most help.

Understanding these key metrics will allow you to diagnose the health of your website in terms of search performance. It’s like having a regular health check-up for your website. And just as medical advice helps you improve your physical health, these metrics guide you in making informed decisions to boost your site’s SEO health.

Ready for the next chapter? Let’s dive in to uncover how you can leverage this data trove to fine-tune your web development and SEO game plan. Navigating the dynamic world of search engines just got easier. Let’s go!

4. Optimizing Your Website Performance

Just owning a website in the digital era isn’t the endgame. It’s about making it perform at its best. Your site’s performance isn’t just key to offering a stellar user experience—it’s pivotal for better visibility on Google’s search rankings. When your site performs seamlessly, your users are more inclined to stick around, interact, and most importantly, convert. Let’s see how it’s done.

Tip 4: Harness the Power of Performance Data

Google Search Console isn’t merely a tool—it’s a goldmine filled with performance insights that can steer your web design optimization efforts, enhancing your site’s functionality overall. It empowers you to pinpoint and troubleshoot any hiccups that might be hampering your site’s user experience. Let’s dive into the details.

  1. Site Speed: This metric measures how quickly your site loads. In an age of instant gratification, a slow-loading website is a big no-no. If your site consistently takes too long to load, it may be time to consider app development optimization. Compressing images, reducing server response times, and removing render-blocking JavaScript can significantly improve your site speed.
  2. Bounce Rate: This indicates the percentage of visitors who navigate away from your site after viewing only one page. A soaring bounce rate might hint that users aren’t landing on the content they seek, suggesting a need to enhance the quality and relevancy of your landing pages.
  3. Mobile Usability: Considering that over half of all online traffic hails from mobile devices, the importance of a mobile-optimized site is now greater than ever. Google Search Console can identify any mobile usability issues that might be affecting your site’s performance or visibility on mobile search results. If issues persist, it might be time to consider responsive web design to ensure your site looks and performs well on all devices.
  4. Index Coverage: This report shows how many of your pages are currently included in Google’s index. It also indicates any pages that have not been indexed due to errors or other issues. Use this data to rectify these issues and ensure that all your pages are visible in the search results.
  5. AMP (Accelerated Mobile Pages) Status: If you have AMPs, Google Search Console can help you monitor their performance and fix any issues. A well-optimized AMP can make your pages load faster on mobile devices, improving the user experience and potentially boosting your search rankings.
  6. Security Issues: Guess what? Google Search Console can even give you a heads up about any security problems on your site, like malware or phishing attacks. Prioritizing your site’s security is crucial both for your users’ trust and your search rankings.

Armed with these insights, you’re ready to craft a comprehensive performance optimization strategy that takes every aspect of your site into account. By tackling these issues head-on, you’re all set to boost your users’ experience, amp up your search rankings, and remain competitive in this digital world.

Up next, we’ll explore how you can use Google Search Console to polish the quality of your site’s content and increase its visibility.

5. Leverage Mobile Usability

We’re living in an era where smartphones rule the roost, with a major chunk of the internet’s traffic originating from these handy devices. So, making your website mobile-friendly isn’t a luxury—it’s a critical need.

Failing to cater to the mobile crowd means you’re likely turning a blind eye to a sizable slice of your potential audience.

So, what’s the game plan to ensure your website passes the mobile-friendly test?

Enter Google Search Console.

Tip 5: Optimize for Mobile

Did you know that Google Search Console houses a feature aptly titled ‘Mobile Usability’? It’s a brilliant tool that uncovers how mobile-friendly your website truly is, flagging any potential glitches that could hinder your mobile users’ journey.

By harnessing the power of this feature, you can polish your mobile web development tactics, ensuring your site shines on every device.

Now, let’s explore some typical issues that the Mobile Usability tool can unearth for us:

  1. Viewport Not Configured: This issue arises when a website hasn’t been set up to adjust to different screen sizes. A responsive web design will help your site look and perform its best on every device, regardless of screen size.
  2. Text Too Small To Read: If your site’s text is too small to read on a mobile device, your visitors will likely leave in favor of a more user-friendly site. To ensure your text is legible, keep it at a size that’s easy to read on a small screen and use fonts that are clear and uncomplicated.
  3. Clickable Elements Too Close Together: On a small screen, buttons and links need to be large enough and spaced well enough apart to be easily tapped without frustration. If your elements are too close, users might end up clicking on the wrong thing, which can lead to a poor user experience.
  4. Content Wider Than Screen: If your users have to scroll horizontally to see all of your content, it’s a clear sign your site isn’t mobile-friendly. Make sure all of your content fits within the confines of the screen to make navigation simple and intuitive.
  5. Use of Incompatible Plugins: Some plugins don’t work well on mobile devices. If you’re using any that are causing issues, consider finding a mobile-friendly alternative.

These are just a few examples of the insights the Mobile Usability tool can provide. By addressing these issues, you’ll offer a more enjoyable and intuitive mobile experience, which can lead to increased engagement, lower bounce rates, and improved search rankings.

Next, we’ll look at how Google Search Console can help you understand and improve your site’s visibility in Google’s search results.

6. Indexing: The Cornerstone of Visibility

Picture this: in the vast universe of SEO, your visibility is paramount. Yet, the interesting fact is – your content can’t jostle for top spots in Google’s search results if it remains invisible to its indexing system. Understanding and managing your site’s indexing status is crucial, and it’s where Google Search Console shines. Let’s answer the question of how to use google search console to improve SEO.

Tip 6: Stay on Top of Indexing

One of Google Search Console’s key features is the ability to monitor your site’s indexing status. It provides crucial insights into which pages have been indexed and which haven’t, along with the reasons why. Having this knowledge, you are now empowered to tackle any existing issues. The result? Your high-quality content becomes more visible, reaching out to the audience navigating the search engine labyrinth.

Google Search Console allows you to:

  1. Check which of your pages are in Google’s index: You can’t optimize for visibility if you don’t know which of your pages are in the index. Google Search Console provides this information, offering a clear view of your indexed pages.
  2. Identify indexing errors: Not all pages are created equal, and sometimes, Google runs into issues when trying to index a page. The Console lists these errors, whether they stem from server issues, web development hiccups, or redirects.
  3. Understand why certain pages aren’t indexed: There might be a range of reasons why some pages aren’t indexed. Google Search Console highlights these reasons, whether it’s because of a ‘noindex’ tag, the page is blocked by robots.txt, or other issues. With this insight, you can promptly address the problem and work to get the page indexed.
  4. Request indexing for new or updated pages: When you’ve created a new page or updated an old one, you don’t have to wait for Google’s regular crawl to have it indexed. Google Search Console allows you to manually request indexing for a URL.
  5. Remove outdated content: If content has been deleted or moved, you don’t want the old URL showing up in search results. Google Search Console can help you remove outdated content from Google’s index.

By staying on top of your site’s indexing status, you can ensure every piece of content is working hard for your SEO. WordPress users can enjoy an even smoother process as the platform’s SEO plugins often offer integration with Google Search Console, making the process of maintaining an updated index simpler.

Let’s now move to the last, but not the least, aspect of this guide – the art and science of backlinks.

7. Unleashing the Power of Links

Links are the highways of the internet, guiding users and search engines from one piece of content to another. Their importance in the realm of SEO cannot be understated, and the Google Search Console is a treasure trove of information on this topic. It provides comprehensive data on both internal and external links related to your site, offering invaluable insights into your link profile.

Tip 7: Master Your Link Profile

Your link profile, which encompasses all the backlinks your site has earned and the internal links within your site, is a critical aspect of SEO. It informs search engines about the structure and quality of your site, influences your site’s ranking in search results, and can significantly impact your site traffic. Understanding your link profile is essential to shaping a successful SEO strategy and ultimately, your site’s visibility in search results.

Here’s what you can achieve using Google Search Console:

  1. Assess your backlinks: Backlinks are like votes of confidence from other websites, signaling to search engines that your content is valuable and reliable. With Google Search Console, you can learn how many total backlinks your site has, identify which URLs have the most backlinks, and discover which sites link to you the most.
  2. Evaluate your internal links: The way pages link to one another within your site, often influenced by your web design and WordPress site structure, is a vital aspect of SEO. The Console enables you to identify which pages have the most internal links and learn the total number of internal links your site has.
  3. Uncover your most popular anchor text: The clickable text in a hyperlink, or anchor text, is crucial in helping search engines understand the context of the linked page. Google Search Console helps you identify the most popular anchor text for external links to your site.
  4. Find and fix AMP errors: For sites that use Accelerated Mobile Pages (AMP) to provide a faster mobile experience, Google Search Console can help identify and fix AMP errors. These could be affecting your site’s performance on mobile search results.

Using these insights, you can fine-tune your SEO and link building strategies, influence everything from public relations outreach to guest blogging, and enhance your WordPress site structure. By effectively managing your link profile, you not only improve your website’s authority and reputation but also provide a better user experience, a critical ranking factor for Google.

Now that we’ve completed our seven-step deep dive into the Google Search Console, let’s explore how Reversed Out Creative can elevate your online presence and SEO efforts.

Elevate Your SEO with Reversed Out Creative

At Reversed Out Creative, we believe in leveraging data to drive decisions and strategy. As such, we value tools like Google Search Console that empower us to understand a website’s performance, troubleshoot issues, and strategize for success. From graphic design to media buying, printing to web hosting, our team of seasoned professionals brings a wide array of skills to the table, ready to help elevate your brand. Interested to learn more? Reach out to us through our contact form.

Key Takeaways on Google Search Console

  1. Google Search Console is an invaluable tool for understanding your website’s performance in Google’s search results: Not only does it provide valuable insights into your relationship with Google, but it also aids in making informed decisions regarding web development, content strategy, and SEO.
  2. Key metrics such as clicks, impressions, and average CTR provide insights into audience behavior: These metrics reveal what kind of content resonates most with your audience, providing invaluable insights for crafting compelling copywriting and optimizing user experience.
  3. Website performance data can inform optimization strategies for both desktop and mobile: From website load time to bounce rate, Google Search Console data can guide you in enhancing your website’s performance, improving user experience, and optimizing both web design and app development.
  4. Regularly monitoring your indexed pages can ensure maximum visibility in search results: Google Search Console allows you to quickly identify any indexing issues and rectify them, ensuring your content is easily found and ranked by Google.
  5. A thorough understanding of your link profile can inform effective link building strategies: Whether it’s identifying the most popular anchor text for external links, understanding the total number of backlinks, or optimizing the internal links and WordPress site structure, Google Search Console provides the data needed to master your link profile.


Google Search Console provides vital insights into how Google’s search engine interacts with your website. It allows you to monitor your site’s performance in search results, investigate traffic data, check indexing status, submit sitemaps, identify mobile usability issues, and troubleshoot a host of common issues like indexing errors.

To access Google Search Console, you need to sign in with a Google account. Once signed in, you add a property, which is the website you wish to manage. The final step is to verify your ownership, ensuring you’re the rightful owner or authorized manager of the website.

No, Google Search Console is a completely free tool provided by Google. It does not cost anything to set up or use, making it an invaluable resource for any website owner or manager.

It’s not about one tool being better than the other, as both Google Analytics and Google Search Console serve different yet complementary purposes. Google Analytics provides in-depth information about your website’s visitors, their behavior, and conversions. In contrast, Google Search Console offers critical insights into your site’s performance in Google search results, indexing status, and technical issues affecting ranking.

Google Search Console has a feature called the URL Inspection tool. This tool allows you to submit individual URLs from your website for Google’s indexing algorithms to crawl or recrawl. It’s a handy feature when you have new or updated pages that you want Google to index quickly.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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