Both email marketing and advertising (PPC, SEM, video ads, etc.) are extremely impactful marketing techniques online. But marketers seldom use the two strategies together. As global internet consumption reaches an all-time high, companies can benefit greatly by merging email marketing with their digital advertising efforts. Here’s how doing so would help:
The first and most obvious advantage of merging email marketing with digital advertising is knowing when your prospect is likely to be online. By tracking when your lead clicks on your banner ad and with the frequency, you’ll be able to find an ideal time for sending your emailers. This will give your emails a better chance of being opened and read.
Let’s say your goal is to create a qualified list of prospects with a high chance of converting. One way to create such a list is to develop an online advertisement that includes a CTA. This encourages email subscriptions. When someone signs-up for your promotional emails after viewing your ad, you know the person watched your entire advertisement. They found your message compelling and decided to engage with you.
On the flip side, your email list can also personalize your advertisement retargeting efforts. Here’s how: By implementing a tracking cookie in your marketing emails, you can monitor the inbox activities of your prospects. You’re able to grasp what type of marketing email they opened most recently. And based on that information, you can direct the most relevant banner advertisements. For example, your email cookies indicate that a subscriber opened your email about your new Fall Collection clothing line. He visited your website but hasn’t bought anything yet. You can use this information to show him ads about the Fall Collection on another website or social media platform. This increases your chances of a sale.
At Reversed Out Marketing, our professionals are highly-experienced in designing digital marketing campaigns that leverage the power of both emails and banner ads. You can trust our Covington advertisers to develop an advertising campaign perfect for your brand and capable of generating higher conversions.
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