Today, it is evident that digital marketing is where the future of marketing is headed. Brands and marketers find themselves in a cut-throat competition to attract the largest number of quality audiences. This means that there are always new tools and techniques of digital marketing entering the industry. So, what can you do if you want your marketing efforts to be effective and bear fruit? How can you make sure that your content is optimized for the digital space and that you will attract customers? There is a simple solution to this, the 70/20/10 rule in digital advertising.
This is a simple strategy in digital marketing that can help brands effectively allocate their time and resources to various marketing tools. Since the 70/20/10 rule is extremely versatile, we at Reversed Out Creative, apply it in all kinds of digital marketing strategies, such as social media marketing, SEO, content marketing and more. Below, we take a look at what the 70/20/10 rule means and how you can apply it.
70 percent of your content should be focused on safe, standard content that can help you build your brand. This 70 percent of your marketing content should speak to your audience and gauge their interest while showing that you value the relationship you share with them. A helpful tip is to ask yourself questions such as “How can I add value for my customers?” and “How can I address concerns in the most effective way possible?”
These will help you decide the kind of content you need to focus most of your time and resources on. Additionally, you can also share content about the latest news and developments in your industry. You can then provide valuable insights and share your opinions. These make for great content that will engage your audience.
The 20 percent in the 70/20/10 rule indicates that 20 percent of your content should be a little bit risky so that they appeal to a new audience. Such content usually includes industry news, viral videos, best practices for your customers, and more. It’s content that you wouldn’t usually share but will be effective in attracting a new audience that can turn into customers.
This is where you can make use of digital marketing techniques such as affiliate marketing. You can share content from other businesses, give them shout-outs in your content, re-post what other businesses have posted, and support other businesses who are in the same industry as you.
Finally, 10 percent of your content should be focused on you and what your business is all about. This has the least share of content as it possesses the most risk. Usually, people aren’t interested in engaging with content that is so specific. If you communicate it in a unique and interesting manner, you can still gauge your audience.
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