These days, businesses across industries are working on building contextual websites. As the name suggests, these websites take into consideration various contexts of each visitor to provide them with an optimized experience.
In simple words, a contextual website is a site that uses data to provide personalized experiences to website visitors. This means that that the copy, images and videos, other contents of the website, call to action, and advertisements placed on a page will not be universal, but customized for each visitor.
Contextual websites are more relevant in this day and age than ever before, considering the increasing competition and the growing number of options that consumers have. By offering a structured and personalized contextual website, you give your business a competitive advantage that can lead to business-changing results.
Still not sure whether you should invest in building a contextual website for your business? These benefits below will show you why it’s absolutely worth it:
A personalized website experience means that visitors get what they are looking for. They like what they see and are presented with content that is relevant to them. Thus, significantly increasing the chances that they will take action.
With contextual websites, there are no annoying pop-up ads or messages that are bothersome for the visitor. Rather, all content, including the ads placed on the page are customized based on accurate data so what they see is relevant for them. This makes your site more engaging and as a result, user satisfaction improves greatly.
If your visitors are successfully converted into paying customers and are satisfied with their interaction with your website, they are likely to return in the future. This helps in building brand loyalty, an essential element for the success of any business.
Finally, contextual websites are a must for your business because they are incredibly cost-effective. They can help to steer your business in the right direction and see visible, measurable growth.
The tools you use for your digital marketing efforts should be able to support a contextual website. Make sure that you invest in modern, reliable, and user-friendly marketing tools. They will be able to help you maintain your new contextual site and measure your growth.
At the same time, it is important to have the right team by your side when upgrading.Your team should be experienced and understand your brand and business goals. They should be able to translate that into the website while still delivering personalized user experiences.
At Reversed Out Creative our team has helped businesses from all industries switch to a contextual website successfully. Get in touch with us to know more about how we can do the same for you too.