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10 Compelling Content Formats to Include on Your App Landing Page

April 2020
Content Formats

An app landing page is an essential tool that lets you explain to others what your app does and what it is used for, while also providing them with instructions on how to download it. The landing page of an app is designed to be the first interaction that a potential customer has with your brand.

Being a top ad agency in Covington, KY, Reversed Out Creative has worked on app landing pages for multiple businesses. Here are the ten content formats we believe you must include:

1. Social proof 

Social proof such as logos of brands that use your app, companies that you have partnered with, media mentions, testimonials, reviews, and ratings from existing users prove your app credibility and trustworthiness.

2. Designing for the device

You should design the page keeping different devices in mind. This means that you will need desktop versions, tablet versions, and mobile versions, thus providing great user experience.

3. Clear, strong-worded copy

You should be able to sell your app confidently. One way to do this is by using the right words. Choose clear, concise, and powerful words in your copy.

4. Smart use of video or animation

Sometimes, words or pictures may not be enough to show how your app works. In such cases, simple, yet effective use of animation or video can make huge differences by showing off functionality and results.

5. Simple step-by-step instructions on working the app

A great method to ensure that potential users understand exactly what your app does and how it works is by providing them with simple step-by-step instructions on the landing page.

6. Focus on the use and purpose of the app

The purpose of an app landing page is to introduce your app to potential customers or users, so it is essential that you make sure visitors understand the use and purpose of the app. Sometimes, it’s easy to get carried away with fancy design and copy, but you have to make sure you don’t lack in content that is actually useful.

7. Platforms supported by app

Don’t forget to mention which platforms your app supports. Tell visitors that your app is available for download on the App Store or Google Play, or both.

8. Show the device always

A good app landing page should always show the app running on a device that is the same or almost similar to the one the visitor is accessing the page from. You may choose to show your app running on a device that it was designed for such as an Android phone or iPhone.

9. Clear CTAs

Make sure your page has clear calls to action that tell the visitors what to do. Your CTAs will be closely related to your conversion goals and the purpose of your app landing page.

10. Don’t overwhelm with too much content

Finally, remember to keep things short and sweet. Too much content will only overwhelm the visitor and make your page less engaging.

Get in touch with Reversed Out Creative today to know more about how we can help you with app landing pages.

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At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

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