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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton March 2019
Uncategorized

How To Improve Your Logo Design.

In our previous blogs, we’ve discussed the importance of color theory and your design. The next important step to consider when creating your company and website is the logo. Logos serve a very important function for your website and business. You need to take the time to plan out and design the perfect logo for your company. Here we list 4 tips on how to help improve your logo!

Do Your Research

Waiting for inspiration to spark isn’t always the best option — go ahead and start doing your research. Get a good understanding of what your business is like and what image you’re trying to portray to your audience. An effective logo successfully delivers your message while remaining unique, sensible, and enticing. Your logo will become your brand identity, so you want your logo to be memorable.

Think About the Meaning

Consider what your company is really about. What is it that makes you different? What are the core values of your company? It’s important to be mindful of who you are as a company when you start making your logo. Make it personal to you and what message you’re trying to put out there. Try to avoid following everyone else’s footsteps. Going in the opposite direction of other companies can lead yours down the right path.

Color is Important

As we mentioned in our previous blogs, color theory is very important to know and understand. Different colors can evoke different emotions and meanings from different people. Consider colors that attract viewers to make them want a closer look. Think about the meaning of your company and decide which colors can express that the most. It’s also important to keep in mind that your logo may be displayed in grayscale, sometimes. Check out our blog on color theory for more information about how color can affect different emotions.

Use Mood Boards or Mind Maps

As you start sketching out your ideas on pen and paper, remember to keep all those sketches. It’s important to have a physical copy of the ideas that pass through your mind. Once you start narrowing down ideas, using a tool such as a mood board or mind map will help filter your ideas. Think of different keywords, inspirations, and meanings and put them all in one place. It can be a little overwhelming, so using these tools to filter your thoughts will help narrow down your ideas and keep everything on track. 

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