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Stay up to date with the latest in marketing trends and techniques for your business

by roc February 2020
Design, Marketing

It’s Time to Scrap Your Old Logo If You Notice These Things

For any business, having a logo that is both well-designed and representative of who you are is essential. Consider the number of brands that you can identify in a second just by seeing their logos. These brands include Apple, Coca-Cola, Microsoft, Nike, and more. This clearly shows how your logo is in itself a marketing technique for your business. 

We, at Reversed Out Creative, believe that a good logo should be aesthetically pleasing and modern. Most importantly, reflective of what your business is all about. If you notice the following signs, it’s time to say goodbye to your old logo and welcome a new and improved logo:

Your logo doesn’t reflect your brand anymore

If you want your logo to be a marketing tool on its own, it is critical that it is an accurate representation of your brand. Often, your logo is the first interaction that your business will have with your customers. With the right logo, you can make a lasting impression. Here, communication is key. If your current logo fails to communicate the message your business wishes to convey, you need to redesign it immediately. Your logo needs to be relevant to the products and/or services that you offer and your business philosophy.

Your logo is way too complicated 

In some cases, logos have way too many elements in them. In your attempt to create a logo that is unique and visually appealing, it can be easy to go overboard. For example, the font you have chosen may be difficult to read or just doesn’t go with your brand. Maybe you have chosen the wrong colors. After all, a logo is a compact, visual representation of your brand and it must look good. For instance, gradients and drop shadows were popular a decade ago, but today they are pretty much outdated. Instead, businesses opt for simple yet appealing designs.

Your logo isn’t optimized for modern media 

Today, digital marketing and SEO are essential parts of any business’s marketing strategy. Your logo may look good on a signboard or on paper, but also needs to translate well on a screen. You have to think of how your logo would look on your website, social media pages, and other digital platforms. If your logo doesn’t work across different mediums, especially ones that are commonly used today, it’s a sign that you need a new one.

Your logo is a DIY

When you first started your business, you may have designed your logo on your own. But the truth is that DIY logos are never a great idea unless you are a professional graphic designer. A business logo is how the public identifies you. It is a marketing tool for your business, and it is imperative that it looks good. Letting a professional do the job will let your logo be the best it can. Don’t hesitate to invest in a well-designed logo because it can be business-changing.

Reversed Out Creative is an ad agency in Covington KY, located right across the river from Cincinnati, Ohio. We have years of experience in designing logos for all kinds of businesses. Get in touch with us today for professional logos that will help your business grow!

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