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SEO & Lead Generation | What is the correlation between the two?

July 2021
lead generation

A common question that we as a digital marketing company come across is – what is the correlation between SEO and lead generation? Every now and then, our clients ask this question when we pitch them for SEO (Search Engine Optimization) services. 

We understand that when it comes to clients, all they care about is the end result. But it is very important that they are well-informed on what all is happening on the backend that is driving their business on the online front. Although the mediums of lead generation have evolved over time, still, the basic concept of lead generation remains the same and as difficult as you might think of it in previous times. 

It is easy to capture followers on social media for your business, but driving valuable traffic to your website and converting those potential customers into leads is a whole different story. The question is – how can you optimize your website to attract more leads? The answer is – SEO (Search Engine Optimization). 

For a strong lead generation, one needs to implement a dynamic SEO strategy that is customized as per your business ideology. With a well-defined SEO strategy, you can easily acquire customers and leads. 

Note: SEO is a long-term strategy and takes a lot of patience and consistent effort to work. To think of it as a magic wand is not accurate either for you or for your business. For instant lead generation, we have a variety of techniques such as paid advertisements. But, as professionals and your well-wisher, we would always recommend that you incorporate SEO in your marketing strategy as it pays off and helps your business grow without regularly investing your money. 

To understand the correlation between SEO and lead generation, you must be aware of what lead generation is. So, before checking out the ways in which SEO can help generate leads, let’s understand the term “Lead Generation”. 

What is Lead Generation?

Every potential customer of your business is termed as a “lead”. Meaning, anyone who lands on your website is a lead for your business. The entire process of converting leads into customers is termed – “Buyer’s Journey,” which occurs through a customized and personalized sales funnel you develop. 

How can SEO help boost your lead generation process? 

The basic motto of SEO is to help rank your website in the top SERPs, that is search engine result pages. Almost every study shows that a user is more inclined towards the first 10 results of the search engine. Hardly any of you would click on the second page of your SERPs. Now imagine if your website URL is in these top 10 results, you would automatically generate good traffic. Every person landing on your website is counted as one lead. This is a simple elaboration on the correlation between lead generation and SEO. There are many things that one needs to take into consideration with their business website. One of the most common mistakes that we have observed people making while designing a website, is that they design it for themselves rather than designing it for visitors. SEO includes everything from making your website user-friendly to search engine-friendly. This is how SEO can help in the generation of more leads. 

Every good digital marketing company today understands the importance of SEO and always keeps itself updated with the latest SEO trends to create a full-proof SEO strategy for your business. If you want to know more about how SEO can help your business, simply consult our professionals. They will explain everything to you. First, let’s get to some basics of SEO you need to know – 

Website Audit 

Moving on, the first thing that you need to do is get your website audited. Every professional SEO expert will know how important it is to get a site audit done. This will include everything – right from the website’s structure, content, framework, navigation, loading time, and more, website audit includes it all. 

There are many tools available today that these SEO companies use to audit your websites such as Ubersuggest, Ahrefs, SEMrush, and more. 

Mobile Friendly

The second thing that is very important for your website’s efficiency is to check if it is responsive or not. By responsive we mean that the structure of all your web pages is skimmable to all the sizes of devices it is being viewed from. 

Competitor Analysis 

Another point that is always included in  a good SEO strategy is to get your competitor analysis done. A good SEO company will always include competitor analysis in the SEO strategy for your business. This will include – backlink analysis, content comparison, ORM strategy, and more. 

Track your potential customers 

Another very important thing that every company should include in its SEO strategy is to track potential customers. For this, you must have a landing page with freebie prompts asking customers for their email and other information. There are many CRM (Customer Relationship Management) software that can help you with this and document your interaction with them. This way, you will have a complete database containing all the information about your potential customers who you can reach out to in the future for conversions. 

These are just a few things that you can do to improve the SEO strategy for your website. 

Want to know if SEO is for you or not? 

After reading all the points above, we are sure that by now you know that SEO is important for your business to grow online and fetch more leads. With an excellently developed SEO strategy, you can easily rank on the top of SERPs and drive more traffic to your website, hence generate more leads for your business. So, what are you waiting for? Contact us today and kick start your SEO strategy with us. If you have any doubts or any questions, contact us now and find answers to all you have!


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