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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton September 2019
Business, Cool Stuff, Marketing, Strategy

Who is the Target Audience for my Business? 3 Benefits to Knowing Who to Target your Business Toward

Knowing who you are targeting your business towards is a core element in your marketing strategy. If you aren’t aware of who your audience is you won’t know what strategies to use, let alone the platform you should begin marketing on. What kind of messages will you send? How will you continue to keep that connection once you gain customers? It’s easy to start to believe you can market to everybody, that having such a broader audience could be a benefit to your company. However, this is a dangerous mindset to have. Start safe by having a specific audience that is profitable to you and grow as time passes. 

Here we’ll list some tips on getting to know your audience and locking them in. 

Research

Just like with anything related to starting a business, you need to do your research. Once you have a good grasp on what your company is about and what it is you’re selling, picking an audience should easily follow. What demographic are you leaning towards? How specific is your marketing plan? 

Start by clearly defining what it is you do or sell. Once you limit down your pitch to a couple of sentences, now try the same thing with an audience. Clearly define what kind of person or business you want to target toward. It’s important to understand the specific needs of your business and, in turn, your audience. You could even run focus groups to better grasp your business and it’s customers. 

Once you have a better idea of your audience, it’s important to also research your competitors. Get a good understanding of who their targeted audience is and how they reach out to them. What platform do they use? What kind of marketing strategy techniques have they been using? This could be beneficial for your company to see what may or may not be working and add on to that. 

Online and Social Media

Once you have a better understanding of who your audience is, it’s important to know the right way to reach out to them. One way that is becoming more popular is through online marketing, especially with social media. Building an online presence it a hugely beneficial path to take for any business. A huge amount of customers spend the majority of time searching and purchasing online. Another huge percentage of audiences get their information solely online.

Something to keep in mind once you decide to market online is to research which platform your particular audience is using. Different social media channels appeal to different people. Once you focus on popular channels that hold your target audience you’ll be able to successfully boost your marketing efforts!

Concentrating on where it is your target audience spends their time online will help you gather that much more information on them. The more information you have on your target audience the better you can reach out and market towards them successfully.

Surveys 

Another effective way to learn more about your audience is through surveys. Directly asking questions to an audience is a great straight forward way of getting answers to the questions you’re asking. Creating a survey is a quick and efficient way to not only reach out to your audience but learn more about what it is they are wanting from you. Surveys can easily be sent out through your email system you may have or be posted to your business social media. 

You could have fun with the surveys as well by making it beneficial for your audience. You could offer prizes or discounts from your company! This could also help your audience gain more insight and understanding into your company. 

Using these different strategies will help you better understand your target demographics. As your company continues to grow and change, so will your audience – and that’s okay! Continue to grow and change, but always remember your audience and how to connect with them.

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