Whether you’re using billboards, social media, or commercials to advertise, building your brand and getting your site in front of people is key to getting more digital traffic. Advertising can bring in people from so many different places. Buying ads on social media, or paying to boost your post may seem insignificant, but can go a long way in getting your name out in the digital space. Reversed Out can help you find a starting point and assist your company to gain a market you may never have considered. After all, it is the WORLD-wide web.
The best way to gain more traffic for your site is creating social media accounts where your audience can constantly follow and keep up with. Not only will your clients follow your brand, but you can follow them too. Its important to keep up with what your users are interested in so you know what they want to see next. A unique thing about social media is that if you have an Internet connection and a computer, you can participate. In America, we check social media at an average of 17 times per day. Other nations, 40 times per day. The top social media sites user’s engage with are Facebook, Twitter and LinkedIn, or in other words, one-third of their day. That’s a lot of time, and a lot of traffic for you to encourage and direct to your site.
SEO, or search engine optimization, is the process of optimizing your web site so people can find you from search engines. SEO boosts your traffic over time because your website is more visible in search results. In the end, it’s free and fairly easy to optimize your site so people can find you. At Reversed Out, we consider SEO as part of our standard delivered web design product. We establish SEO basics in the design and development of the site to ensure that your content is viewable in the best manner possible.
User experience design, or UX design, is the process of designing digital or physical products that are useful, easy, and delightful to interact with. It’s all about enhancing the experience that people have while interacting with your product, and making sure they find value in what you provide, all through your web design. Most users won’t hesitate to leave your site immediately if they can’t figure something out. The easier and more useful and relevant your design is, the more the user likes it, and in return the more traffic you’ll pick up.
Your brand isn’t really known if you don’t give valuable information about yourself or your company, this is why content is important. The more relevant and current your content or information, the stronger your connection with your clients. Content is the key to getting new customers and drawing in more traffic if you know how to use it to your advantage.