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Customer Retention: How to Keep Them Coming Back in a Digital World

October 2016
customer retention tricks

Customer retention is the method of turning one-time shoppers into repeat clients.

Retention means holding your customers and keeping them in your business.

Therefore, buyer retention is all about retaining your current customers.

The dreams and techniques of keeping clients range via way of means of the industry: A organization that sells high-quit software programs can have distinct purchaser retention techniques than an eCommerce keep. 

But for all sectors, the concept is to offer a stage of the best products and services that maintain audience coming again – purchaser retention perfected.

What is a Customer Loyalty Program?

Customer retention packages or customer loyalty programs are sports and methods manufacturers take to enhance the purchaser experience. The goal of these packages is to entice customers to repurchase while supporting the product or brand carrier. 

Customer loyalty packages can take many forms, however, we will keep them in ways that can be designed for e-commerce to keep owners like you. 

Let’s dive into a number of the purchaser retention methods that will supply your clients the incentive, opportunity, and preference to return on your keep for every other purchase.

Why is customer loyalty important?

Aside from the truth that it’s greater highly-priced to accumulate new clients than it’s far to hold current clients, there are numerous motives that client retention is important.

 Returning clients are 50 percent much more likely to buy from you than a brand-new client, and they generally tend to spend approximately 33 percent greater. So now no longer simplest is it much less highly-priced to hold your clients, however, it’s simply greater worthwhile inside the lengthy run.

Retained clients also can assist lessen your advertising costs. Sure, glad clients are going back clients, however, additionally, they inform their circle of relatives and buddies. Word of mouth marketing and marketing drives greater income than paid marketing and marketing, as much as 5 instances greater.

They believe you get out of your glad clients will power greater income, lower your marketing and marketing costs, and prevent money.

The ways to keep customers/ Customer Retaining

  • Track and review abandonment metrics.
  • Implement a client remarks loop.
  • Maintain a client conversation calendar.
  • Send an agency newsletter.
  • Start a client training program.
  • Build acceptance as true together with your customers.
  • Offer particular services.
  • Start a customer loyalty program

Let us study all the points in detail and try to understand them.

Track And Review Abandonment Metrics

You cannot solve a problem until you do not know what is the cause of the problem. Try to figure out why customers are churning out. Find out the figure that is how many customers are turning out from your business. What is the issue with the clients?

There are numerous ways to figure it out. Do an online survey or ask for customer feedback and give free products for trial. Do any of them find out?

Implement a Client Remarks Loop

It is impossible to upgrade your business If you do not know why your customers are churning out of why they do not like your products or services. A complete customer feedback analysis is vital to enhancing the business.

 If you want your customers to stay in your business then start taking their feedback and give that information to all parts of the organization so that they can also offer suggestions to improve it.

There are a plethora of methods to take client remarks or customer feedback. The most common method till now is a survey. You should start a survey, for the survey also there are some methods, digital survey or shop survey.

 Either connect with your customers digitally or take the help of shopkeepers ask them to give free trial packs to clients and ask for an honest review.

This survey will provide you with sufficient information to do improvement in your business. 

Maintain a client conversation calendar.

If you are not able to reach the customer feedback, then try to connect with other modes of communication. You can interact with the help of a client conversation calender. 

This calendar will help you to connect with them and also help in customer retention. For instance, if the annual subscription of any client is getting expired you can text them about the new renewal scheme.

You can make a customer calendar in which you can keep data about their last visit and can even send messages of new offers to attract them.

Send a newsletter.

A corporation e-newsletter is an easy and cost-powerful manner of preserving clients. You can use email automation to ship updates or gives them to all your clients at once. And, you may ship the email with the usage of an RSS feed on a delegated frequency, so that you do not should manually replace the content material or keep in mind to click “ship.” Even though it is easy, newsletters can remind clients of your logo on every occasion they open their inboxes.

Start a client training program.

A client training program is a program in which you can demonstrate to clients their self-service tools and how they can help themself. 24*7 customer service is available in self-care tools it becomes easier for them to work. This is one of the programs that can help in customer retention.

You can also form a community forum that will organize all these customer retention training programs from time to time and will also send the message to attend it in different ways.

Build acceptance as true together with your customers.

If you are trying to build trust between customers and then do not forget two things:

  • Trust cannot be built overnight, It will take some time
  • Do not think if they are buying products or services from you they trust you.

If the customer is buying products or is taking services from you that means they trust you as trust takes time to build, it is not an overnight process. Always remember that your consistency of products will create reliability and if customers think you are a reliable person then they trust you.

Offer particular services.

If you are providing a product to your clients which is better than your rival company, I know this is difficult but if this happens then the outcome will be very beneficial for you in the long run.

Whenever customers want to try anything new, and if your company has that product then, customers will definitely try from you and hence the purpose of customer retention will work.

Begin a customer loyalty program

Every business requires some strategies so that you can retain customers. Below, we will discuss various tactics that can be used in every business for customer retention. If your business is not having a program, start soon.

Best Customer Retention Strategies

There are some strategies for every business and the vital strategy is how to retain customers in business. So now we will take about some of the customer retention strategies.

  • Work on Client service tools
  • Always Ask For An Apology For Your Mistake
  • Make a Division Between You And Your Competitor
  • Great Subscription Offers
  • Word Of Mouth Advertising
  • Teach your clients
  • Surprises
  • Give Them Support
  • Do Not Hesitate To Say Thank You
  • Give Them Offers Before Their Subscription is Getting Finished
  • Trust
  • Referral And Reward

Work On The Client’s service tools

If your business is small, then your team of people will also be less. When your business grows, it becomes difficult for you to manage all the customer services. To avoid that situation try to create customer service tools that will smooth your business in the long run.

Always Ask For An Apology For Your Mistake

The golden rule of any business or any relationship is to ask for an apology if you have committed any mistake. The mistakes can be as small as a billing error or as high as data leakage. It happens in every business so if that happens ask for an apology, this will create a good impression on clients and will work in customer retention.

Communicate With Customers

One of the best customer retention strategies is to always try to create a connection between you and your customer, speak with them about the problems or challenges they are facing or take their reviews about the products or services. 

Make a Division Between You And Your Competitor

Always create a division between you and your rival, as comparison helps in choosing better. The client will prefer you only if he can draw a comparison and find out who is better in all terms. The clarity in the mind of the customer will help in customer retention and will work as an excellent customer retention strategy.

Great Subscription Offers

Why will customers come back to you? What extra benefit will they get?  Customers like to have a loyalty benefit. If they have chosen you over your competitors, then it’s your duty to provide them with subscription offers to make them feel special. Providing extra benefits to loyal customers over a one-time buyer will work as a customer retention strategy.

Word Of Mouth Advertising

The best customer retention strategy is to become word of mouth. The best advertising is when people tell their relatives, friends, and family about you. They will trust you more as old clients are giving your preference than others and will work as advertisers if you treat them special.

Teach your clients

The best thing you can offer someone is to educate them if they are interested. Do not try to close the deal so soon if someone has purchased something from you. Teach them about the product they are buying so that they can make a comparison of why they should choose your company.


Who does not like surprises? This is a good customer retention strategy. You can give surprise offers to your clients for their birthday, anniversary, or one-year relationship with your company. This will create happiness among them and till next time they will be your customers.

Give Them Support

Give them support, when they need it on the right platform. For instance: Sometimes businesses face technical issues and then give information regarding the issue and how much time it will take to fix it. This will help in boosting confidence among customers and will act as a good customer retention strategy.

Do Not Hesitate To Say Thank You

Always try to say thanks to you to your customer. You can send a thank you message after a purchase or a monthly thanks you email can work. The key point is a simple thanks goes a long way in building customer-business relations.

Give Them an Offer Before Their Subscription is Getting Finished

If you want them to continue services with your company then it is a good idea to give them an offer, it may be a discount an offer or a free subscription. In this way, they will not change their mind about any other brand and will be your customer for one more year. 


Although there is no need to explain this term, create an image that customers can trust your brand and your services. If they start trusting you, then they will not go for any other brand. One of the best strategies for customer retention/loyalty. This is a long-term method and will work till you will provide services.

Referral And Reward

In this strategy, you have to refer the brand to one of your friends, and you will get a referral discount for this. This strategy helps in creating more audience for you. And creating your audience, your main target should be customer satisfaction. They will be happy to be part of your business and will also advertise you for good discounts.

Bottom Line

There are numerous customer retention strategies, it all depends on the type of your business and your target audience. Try to analyze the audience and take feedback that will help you to know their problems and what changes they want from your brand, then create a strategy. This strategy will work for you as it is expected by your clients.

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