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Setting up job boards is one of the best ways to build your company’s brand and attract talent. It also provides numerous possible benefits for business owners, including increased exposure and higher search engine rankings. To get the most out of your job board, though, you should apply some basic SEO principles to it—the same ones you should use on your website.

Use backlinks to your advantage.

Backlinks are a great way to increase your domain authority and build trust with Google. If your website already has a lot of backlinks, then it’s not necessary for you to go out and try to get more. Google will know that your site is reputable and trustworthy based on the number of positive links.

If you’re just starting out, however, it can be helpful to build up some backlinks so that your website gets noticed by search engines like Google. Here’s how:

• Find sites with high authority and reach out about writing guest content for them (you’ll want something like a blog post or product review). The more authoritative the site is, the better!
• Try using tools like Buzzsumo or Ahrefs to find popular articles in your niche and reach out about contributing an article yourself. You’ll need an account on these tools before using them though.

Use targeted keywords and phrases in your job posts.

• Use keywords and phrases that are relevant to your business.
• Use keywords and phrases that are relevant to your industry.
• Use keywords and phrases that are relevant to your location.
• Use keywords and phrases that are relevant to your company.
• Use keywords and phrases that are relevant to your career field (if applicable).

Use targeted keywords and phrases in your job descriptions.

In the same way that you want to make sure your website uses the same keywords and phrases as the topics you write about, you should also use those same keywords and phrases when creating a job listing. If you’re looking for someone who knows how to build an e-commerce site, for example, then look for candidates who know how to do so by searching for “e-commerce” in their resumes (or on LinkedIn).

In addition to using general industry-specific terms like this, it’s also important to use more specific terminology related to your company’s needs. For example, if some of your team members specialize in SEO while others focus on content marketing or analytics reporting at various levels of commitment and skill level, then be sure that these distinctions are reflected in the way that each position is advertised. This helps ensure that only qualified applicants apply—and once they’ve done so successfully (by finding themselves matched up with relevant employment opportunities), it can also help them see why others would want them around as well!

Craft a compelling job description.

We’ll start with a few basic guidelines for writing a compelling job description. This is also useful for SEO as it’s a way to rank well on Google.

• Use keywords and phrases from the job posting.
• Craft a compelling job description (this helps you rank higher).

Apply the same SEO practices as you would to your website.

To make the most of your job postings, apply the same SEO practices as you would to your website. Use keywords and phrases in your job posts and descriptions—the ones that are relevant for attracting candidates for positions that your company is seeking to fill. You can also use keywords and phrases in the body of emails sent out by recruiters who reach out to potential candidates.

Job seekers will not only be looking up these jobs online, but will also likely be included in their search engine results. It’s important to craft compelling job descriptions that draw candidates into applying with your organization because they know that one way or another, they will be leaving a digital footprint when responding back through email or online forms (job boards).

Using job boards as a part of building your company’s backlink profile will help improve your search engine rankings.

In fact, if you’re looking to improve your search engine rankings, job boards are one of the most effective ways of getting backlinks. Job boards are a great way for you to get quality links from relevant domains and authoritative domains that can help drive more traffic to your site.

Conclusion

The next time you’re about to post a job, think about how you can use the opportunity to build your company’s backlink profile and improve your search engine rankings. You want to create an engaging job description and include keywords that will attract potential candidates who are also a good fit for your business. And don’t forget about including links back to your website/social media profiles! With that in mind, remember that each listing counts as one backlink, so make sure there aren’t any duplicate postings on multiple sites before submitting them all at once. If you have any questions, reach out to us at Reversed Out Creative.

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