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If you’re a one-person marketing machine at your company, it can be tempting to wear all the hats. You’re able to keep everything moving forward, after all! But what if we told you that wearing every hat in your company is not always the best way of doing things? In fact, delegating certain jobs could actually save time and money and make things go more smoothly.

You don’t have the time.

When you’re the marketing director, your job is to coordinate with all of the other departments to run an effective campaign. So it’s important that your time is spent on coordinating rather than doing the things that other experts in your company can do better. You need to know how much time each task takes and who best excels at what tasks, so you can delegate them accordingly. This will free up more of your own time for big-picture stuff like strategy and planning.

You’re not an expert in all areas.

There are some marketing roles that require specific education, like web development and coding. If you’re not an expert in these areas, it’s okay to hire professionals who are. Even if you have the budget for this type of work, it might be worth your time and energy to get help from outside sources. After all, if you’re spending your own money on marketing your business and doing everything yourself, how much profit is really going back into the company?

If certain types of marketing talents aren’t a good fit for you (like social media), then don’t worry about trying to create campaigns or write content for them—just focus on what works best! The same rule goes for any other part of the marketing process: do what works best with your resources and goals.

You can’t stop wearing every marketing hat in your company overnight.

Although this change can’t happen overnight,  you can start by focusing on just one area and then move on to the next.

Don’t be afraid to ask for help. Reach out to an agency that can support your plan, or hire a consultant who knows what they’re doing and how to get results fast—and make sure they understand your goals, too!

It costs less than you might think.

• Hire experts – A marketing agency can help you set up an effective digital strategy, but you’ll still need to design and develop the assets. If your budget allows, hire a designer to do this part of the work for you.
• Don’t be afraid of outsourcing – Off-site marketing services—like email marketing, social media management, and content creation—are a great way to get certain parts of your marketing done without having to add more people to your staff or compete for their attention. While hiring a company that does these things exclusively may be expensive at first (and some agencies will even want a six-month commitment), if done right it shouldn’t cost as much as getting someone on board full-time.
• Different skill sets – When it comes down to it, not everyone can wear all hats; we’re only human! Some people are better at one thing than another; don’t force them into something they’re uncomfortable with or won’t be able to do well just because they’re “in charge” or because “that’s how things have always been done.” This is especially true if there’s no budget available for new hires—you might end up wasting time and money trying something that doesn’t work out well.

Summary

As a business owner or marketing manager, it’s hard to know when you should be outsourcing your marketing efforts. You may think that you have the skills and talents needed to run a successful business or department. However, this can lead to an overreliance on yourself as a marketer, which could cost your company big time in the long run.

It’s important not to try to wear every hat in your company—you’ll end up wearing them all wrong! Instead, hire experts who specialize in different tasks so that they can focus on what they do best and you can focus on your business and the tasks you do best.

Outsourcing doesn’t just mean hiring someone else for one specific task (like social media posting). It also means giving them access to all of your content so that they can repurpose it into new formats for different channels or audiences without asking for permission first.

Conclusion

You don’t have to be everything for all of your clients. You can hire a marketing agency to do the heavy lifting, freeing you up to focus on what you do best—running your business or department. Sure, it might cost more than doing it yourself, but that doesn’t mean it has to break the bank. In fact, many agencies like Reversed Out offer affordable monthly payment plans and discounts for businesses needing help with their planning, website, content creation, or even just social media strategy. Feel free to contact us today!

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