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With around one billion monthly active users, Instagram has a more engaging audience than other social media platforms like Twitter or Facebook.  Instagram plays a vital role in every marketing. It is considered a hub of business activity. That means it serves as a powerful marketing tool for every business. Are you ready to take this opportunity to market your products? Well, it’s time to generate high-quality inbound leads with the help of a business Instagram account. What if you get a more targeted and interested audience without spending a lot of money on paid advertisement. Sounds interesting, right?

If you are not using this platform, don’t worry! It’s never too late to join. You can promote your products and services to increase sales just by using the right strategy. Here we have listed everything you need to know about Instagram to market your business. 

How To Create A Business Instagram Account?

Let’s quickly set up your business Instagram account to give people more information about your brands, products, services, or your business. Here is a step-by-step guide that will help you to create a free business Instagram account.

Step1: Download the app from the store

You can easily download the Instagram app from ios, windows, and android. Install it.

Step2: Fill in the required details

After you install the app you need to sign up. Enter your email address or your mobile number. For a business Instagram account, you can use your business mail id to get yourself identified as a business. Also, you can sign up using your Facebook account if you have a business account there.

Step3: Set up a free business Instagram account

Once you have opened the account, go to your profile. Press three bars in the upper right corner. Click on the settings and scroll to switch to a business profile. Add details about your business that includes name, username, profile picture, a short bio, and a URL. Make sure the information you are adding will help people to know you.

Step4: Post and follow users

Now you are ready! Start uploading the content you want your followers to see. Use hashtags for organic traffic and also, you can start following similar accounts. 

The main benefit of the business account is you can see the insights. This will help you to know your targeted audience and also you can have access to the professional dashboard. Track your performance and discover what Instagram marketing strategy you can follow to increase the traffic.

Check Out The Tips To Help Your Business Instagram Account To Grow!

Now as you have planned to convert your personal account to a business account, you need to check out the tips for mastering Instagram for business. 

1. Share Pleasing visual content

  Well, Instagram is all about sharing photos on social media platforms. It’s very important to share pleasing content with the followers. You can’t just click a photo and add it to the account. Take photos, edit the,m and if you are having time try to add them in a grid form. 

 How to add a new photo?

• To add a new photo, click on the camera button given at the bottom.
• Take a new picture or select from the existing photo.
• Next, you can personalize your photo by selecting the filters available there.
• Tag the users to increase the traffic.
• Write a caption and add a location.

If you want to stop comments you can change the advanced settings.

2. You must try Instagram stories

One of the most featured things on Instagram is Stories. These photos and videos keep posted for 24 hours and then disappear. To make engaging and creative stories, you can use different tools for Instagram marketing. Post recorded videos, photos, live videos, boomerangs, focused photos, music, and basic text on the Instagram stories. 

 What are the benefits of using stories on a business Instagram account?

• For regular posts, your content doesn’t have to be of high quality.
• There are many fun additional functions like face filters, stickers, text that can help to gain attention.
• Stories are displayed on the top of the follower’s timeline.
• For collaboration and influencer marketing, you can tag other’s accounts in Instagram stories.

3. Increase traffic with hashtags

Are you ready to get the users organically? If yes, you need to focus on the hashtags that are relevant to the topic. Create a main hashtag that describes your brand’s name and consider it in all the posts of your business Instagram account. This will make it easier for people to find you every time. You can do keyword research and find out what people are looking for? Instagram allows 30 hashtags in a post but makes sure every word is relevant to the content. If you are using popular hashtags, you can get better responses but it won’t help in increasing your followers. 

4. Start interacting with other Instagram users

Well, social media is all about interaction so does Instagram! It’s very important to keep yourself activating and engaging with other followers on Instagram.

How can you interact with the followers?

• One of the easiest ways for Instagram marketing is to start liking other’s posts.

• After liking the post, you can add comments to other’s photos to seek their attention.
• Start mentioning people on the posts for better engagement.
• You can also use the direct message feature for Instagram marketing. You can send the post directly to the followers so that you can start interacting with each other.

5.  Stay Active on Instagram

 Once you have made a business Instagram account, you can’t ignore it. If you are looking to drive traffic through Instagram marketing, you need to keep your Instagram page active. Make a schedule and start posting content on a regular basis to make your identity in the Instagram world. This will help your page to reach thousands of people every day. If you are having your website, trust me, your followers are going to search for you on Instagram. 

6. Advertisements on Instagram

To grow your business Instagram account, you can use the help of advertisements. If you want to take your business to the next level, you can spend an amount on Instagram, and it’s extremely affordable. Start making custom images for Instagram and capitalize them on Instagram ads. Never reuse the same image of Facebook because it can take your profile in the wrong direction.

Conclusion

When it comes to a business Instagram account, you must take special care of it as it’s going to represent you and your brand. For better Instagram marketing, try to consider these tips to grow your business. It’s not going to happen overnight., you need to be dedicated and create a bright side to make users love your page. Start putting these tips into action and see how Instagram takes your business to the next height! 

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